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It is entirely possible to create an entire luxury perfumery from success sparked from one fragrance that is properly marketed. In the business of fragrance, many chains start with unique perfumes that become popular in a certain niche and are made easily available to its customers. What many do not realize is that creating their own luxury perfumery can begin in largely the same way – with a single fragrance that grows into something much larger. What Are You Selling? What it is a perfumery is selling may well be the most important factor of its business. It is extremely important to consider the market niche you will be selling your perfume in. No one can market to everyone, so it is vital to decide upon a target audience and an image that will be suited to that target audience. A few good examples of this kind of image marketing are Womanity, Alien Essence Absolue, and Alien Perfume. All three of these fragrances are designed to appeal to women seeking a sensual, intense kind of aura, and they are marketed according to that niche. Consider the target audience and marketing niche of your own fragrances, and focus your perfumery according to that image. Getting Your Perfume Out The first thing to do to begin a successful perfumery is to actually sell the perfume. This can be as simple as starting up a website and advertising it according to your image. If you have access to a retail store, begin selling it there. One thing you may consider trying is offering your perfume to a locally-based store for no upfront cost, but rather a royalty on their sales. This is a fairly easy sales pitch, since they won't lose any money if it doesn't work. If it does work, however, you will begin to make money off of your perfume, which you can use to build up your own retail store and improve your royalties to further profits. Once awareness begins to spread, it will become easier to market your perfume. Growing Into Luxury To shift your perfumery from a small-time business to a luxury establishment, there are three main steps that need to be taken. First, you will need a very large supply of your perfumes. Start looking into companies that will be able to produce your fragrances and perfumes in large amounts. Second, look into any and all retailers that fit your image and may be willing to sell your perfumes. Thirdly, look for openings at trade shows and marketing promotions that will allow you to promote and advertise your image to a suitable audience. As you take on these steps, your image will grow and expand into a well-known perfumery that will easily attract customers and business. The perfume business can be a difficult world to penetrate, but with enough persistence and the right image, is a rewarding and lucrative endeavor. Summary: Bringing a perfumery into large-scale success is a result of a strong image (such as Womanity, Alien Perfume, or Alien Essence being strong images for sensual women) and the proper marketing of that image into a niche target audience that would benefit from the product. http://www.muglerusa.com/fragrances-women-womanity/w4130/ http://www.muglerusa.com/fragrances-men-a-men/m4110/
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