The retail industry has been evolving much faster than what was imagined a few years ago and new concepts and innovations are being put into good use as a result of it. In the modern era there is something called ‘color psychology’ – which though is not too popular around the globe at the moment, is gaining ground fast and easy. Color psychology is an aspect of branding and marketing that when used in the right manner talks for the product, the brand and sells itself without screaming out loud at the customer. |
The Colorful Impact Colors have an impact on people and more so, on the customer who walks into a store. Color psychology helps in making the customer feel more comfortable and subtly helps in increasing the sales of a retail unit. Choosing the right color can become the crucial component that will have a positive and everlasting influence on the customers by large. This will induce them to stay there longer, shop more and make them want to come into the store more often.
Colors make a strong point and can influence the buyer as much as the other interiors such as the right lighting, carpeting, store displays, racking solutions and furniture. Hence, in order to attract the target market segment to the products that are on offer, it is imperative to choose the right colors. Retailers can be in for a pleasant surprise when they actually take advantage of the color psychology of their customers.
Target Market Audience It is important for any business to ascertain their target market even before commencing a business, this can prove vital in choosing the right colors for the store as well. Color classifications can be made on age, gender, artistic, professionals, etc. Here are some niches and colors that can suit such stores best…. Home Goods Stores A genteel and upscale environment is essential for home goods and displays. Hence, it is important to choose muted colors like tans, browns and beiges. The same can be mixed with splashes of off-white offering a pleasant shopping experience for walk-in customers.
Toy Stores Soft and bright primary pastels can be the apt choice for toy stores. Kids are usually attracted to primary colors and hence it is recommended to make the most use of the same. Adults who walk into the store will be drawn to the pastels and hence both the market segments are satisfied by choosing this combination.
Textile Stores Textiles usually blend with the fashion market and hence in line with it – men sections can be given a blue shade with splashes of green and red accessories displays for ties, cuffing, etc, to go with it. Different shades of blue on the same wall can also mixed in for some additional innovation. This can make it visually interesting while offering an aesthetically pleasing environment.
It is important to note that color themes must be spread across all interiors including the racking and storage solutions in place. The most important being racks and display units which ultimately are the ones that hold the products. Conveying the same to the racking solutions provider can help in achieving this at ease. Coloring also depends on the choice of racks that are used in the retail unit. To understand more about the types of racks and how best to use them, checking out http://www.donracks.co.in/ can help.
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