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From calling to capturing, listening to playing, messaging to quad band networking, the latest mobile phones are being used for all these and quite a bit more. In the modern day world, most people use mobile phones in their day-to-day lives. The use of SMS as a marketing tool takes on added significance in this context. Today, the ratio of 'mobile' population has increased compared to people accessing the Internet or people reading newspapers, for instance. Therefore, considering this revolutionary fact, smart professionals and marketing experts have come up with an extremely powerful channel for promoting product and services of their respective organisations. With the passage of time, SMS text messaging is getting to be popular among companies that want to reach out to a wide set of customers and buyers. Moreover, it is considered as a convenient and a cost effective way of marketing and advertising. In this SMS generation, reaching a wide customer base in one go is made possible with marketing through SMS. For sending the messages over the web-based services, marketing experts have come up with SMS marketing software. The SMS text messages increase customer loyalty, achieve better response and are considered as an economical way of reaching customers. While venturing into the SMS platform, users must know about gateways and text. The message gateways facilitate the message traffic between businesses and mobile subscribers. The gateways are responsible for carrying text messages, content delivery and entertainment services for instance TV voting. Depending upon a messaging performance, costs and the levels of messaging services, the SMS gateway providers can be classified as aggregators. Moreover, users have to the option of choosing gateways that can be used to share messages with more than one recipient or in creating a group list, managing messages and so on. In SMS messaging service, text message plays a vital role in promoting the specific products or services. Therefore, before floating the messages, users must check the quality of the SMS text. A text should include the different aspects of promotion. In addition, it should strike a chord with the target audiences instantly and that too at a comparatively lower costs. With all these different issues in place, an SMS service often turns out to be the best bet for any marketing campaign.
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