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Reaching a wide customer base in a one go is made possible with a whole new strategy of marketing i.e. SMS marketing. In today's busy world, promoting a new product or informing a strong customer base is made easier with SMS text messaging. Considering an increased ratio of mobile users and the cost of advertisement or publicity, marketing leaders finds SMS messaging service as an economical option. Well, to say the least, a text message is an integral part of marketing as the main objective is to reach the target audience instantly and at a comparatively lower cost. To sell a product and a service, marketing experts have come up with an SMS software. This software is used for sending text messages to target mobile users at a given time. It is an efficient tool for messaging short, instant and personalised messages to millions. Today, SMS marketing provides a boon to step in the fastest channel of communication and reap more profits. The SMS service Platform offers its clients a cost effective platform for reaching the users instantly. While entering into the SMS Platform, a user must be aware about SMS gateways and SMS text. The gateway allows the user to compose and send messages from the service provider's website. Thus, the Internet is flooded with a number of independently operated gateways these days. Hence, the user must opt for a gateway to share composed messages to more than one recipient, or create a group list, manage messages and so on. Well, without using any SMS equipments, the SMS gateway allows users to send messages to other networks also. Importantly, before sending messages for promotion of products or services, providers must know about the quality of SMS text. In SMS marketing strategy, text messages play a vital role. Therefore, before sending the messages to a strong customer base, a text must be effective and efficient. Moreover, the text must include features like information, knowledge and empowerment to the customer. Lastly, the SMS service offers marketing messages, acknowledgment messages, faster internal communication and most importantly, improves customer interaction.
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