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Marketing through bulk SMS by Innes Donaldson






Marketing through bulk SMS by
Article Posted: 10/07/2014
Article Views: 186
Articles Written: 2883
Word Count: 422
Article Votes: 0
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Marketing through bulk SMS


 
Advice,Business,Consumer
Mobile SMS is gaining popularity every passing day. There are huge promotions that are being offered by telecommunication firms that encourage the users to utilize the SMS service in a better way. In addition to the personal usage, new firms and corporate sector is also benefiting by this service to cater their different publicity needs. SMS is an excellent way to convey information about any new product to the customers or to inform the employees about any emergency.

There are number of advantages of Short Message Service. Communication of information over SMS is more discrete and direct as compared to telephonic conversation which makes it the best option when conveying messages in a customized way. Sending SMS is way too easy and takes less time than sending an e-mail or making a phone call. The best thing about SMS is that the SMS receiver is not required to be active at the same time when the message is sent. The message is sent whenever the user turns his/her phone on.

Giant retail companies are actively harnessing the bulk SMS facility to convey information regarding new products or fresh deals to their customers. There are minimal chances of spam when compared to emails. SMS is sure to reach the customer compared to emails that may end up in the junk mail folder.

Here are few advantages of bulk SMS service:

- Information about any critical situation or emergency can be sent instantly - Assurance that the information sent is received by the right person - Easy way of greeting customers and clients on multiple festive occasions - Roaming employees can also receive the important information and act accordingly

Along with the one-on-one SMS service, the bulk SMS provider can also provide a facility by which you can send SMS to a number of people simultaneously. This is known as broadcasting and many companies use this to contact spread news and information about any new product launch or exciting deals to their customers.

Some of the key features of bulk SMS software can be summarized as follows:

- Delivery of messages in quick time - Swift connectivity - No extraordinary skills required to work with the software - The utility is easy to use and absolutely secure - Recipient contact number can be synced with the existing database - Enhances the efficiency in marketing - Very cost effective mode of advertisement - Send multiple SMS to mobile phones within seconds - Gives an upper edge over the strong competition

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