Amazines Free Article Archive - Monday, October 14, 2019
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133313)
 Advice (160842)
 Affiliate Programs (34734)
 Art and Culture (73685)
 Automotive (145676)
 Blogs (75042)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328451)
 Business News (426309)
 Business Opportunities (366260)
 Camping (10960)
 Career (72723)
 Christianity (15840)
 Collecting (11637)
 Communication (115054)
 Computers (241950)
 Construction (38995)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48197)
 Education (185227)
 Electronics (83492)
 Email (6392)
 Entertainment (159829)
 Environment (28934)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110899)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (106048)
 Food & Beverages (62863)
 Free Web Resources (7937)
 Gambling (30224)
 Gardening (25102)
 Government (10512)
 Health (629448)
 Hinduism (2205)
 Hobbies (44033)
 Home Business (91553)
 Home Improvement (251337)
 Home Repair (46124)
 Humor (4819)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29545)
 International Property (3484)
 Internet (190980)
 Internet Marketing (146326)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80475)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98765)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12672)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95263)
 Relationships (87453)
 Research (16158)
 Sales (80317)
 Science & Technology (110203)
 Search Engines (23451)
 Self Improvement (153096)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49283)
 Software (82994)
 Spiritual (23464)
 Sports (116077)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307299)
 UK Property Investment (3118)
 Video Games (13427)
 Web Traffic (11726)
 Website Design (56812)
 Website Promotion (36563)
 World News (1000+)
 Writing (35764)
Author Spotlight

I am in Nepalest tourism industery working since 2000 as a trekking porter to the senior tour leader...more

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more

This article has been written by a verified author, Shweta Singh. She has been in the business of wr...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the I ...more

Landing Page Mistakes by Jaco Marais

Landing Page Mistakes by
Article Posted: 10/14/2014
Article Views: 755
Articles Written: 32
Word Count: 727
Article Votes: 0
AddThis Social Bookmark Button

Landing Page Mistakes

Internet Marketing,Website Promotion,Web Traffic
Join Us Today at Webprofits: Usually $27, Today $0

Too much or too little information on the page You must realize where your audience is coming from. Do they already know what they are looking for when coming to your page or do they go there for more information. Only you will know this. Give them what they are looking for. The only way you can be sure if you are getting it right is by split testing though.

Don't put yourself in the customer's shoes A lot of people get this wrong, you must sell to them, don't try to imagine what you would like on a landing page. Copywriters tend to use too much copy, graphic designers too many graphics etc. Get into the mindset of your customer, but don't think of yourself as the customer. Your conversion rates will tell you if you are getting it right or not. Keep tweaking until you get it right.

Add a phone number to your landing page A phone number will create credibility and with so many opt-in forms it gives customers an alternative to giving away their e-mail addresses and then getting blasted with auto responders for months later when all they really wanted was an answer to a question they might have had. So give them options , this tends to work well with expensive and technical products.

Don't ignore web form psychology If you send targeted traffic to your landing page and you know that you have a good offer you can ask for more information on your web form. People will be happy to give more than a e-mail address if they feel that they are getting a quality product. The more information you can get the better, just don't lose customers because your form is too long. Don't ignore SEO on your landing page You can have your normal landing page above the fold and then ad relevant information below the fold. The people who just want a quick opt-in will be happy and for the more avid readers there will be more information. This way you can still benefit from organic traffic and it will increase your Adwords score which leads to cheaper cost per click.

Keep the logic of foldpages in mind Where the folds appear on your landing page is very important. You must ensure that you have a call to action button on every page, also an exit button. Make it easy for your customers to navigate around your landing page and keep reminding them why they are there in the first place.

International Challenges Keep in mind that different cultures might go to your landing page , so you need to cater for them. This includes the lay-out and look and feel of your page. Some people read from right to left for example so your lay-out must correspond. If you are in doubt you can make a different landing page for each culture or country you might be targeting.

Power of Video A quick video to introduce yourself and your product can do wonders to put people at ease. You don't need to be the next Steven Spielberg either, there are tons of free video software that are super easy to use, if you still struggle look for tutorials on Youtube and soon it will be lights, camera , action.

Pay attention to the imagery on your page Your images must correlate to what your are trying to sell or convey. I know this sounds brutally basic, but take a look on the web, a lot of people just throw a girl in a bikini or a sports car on their landing page regardless of what they are selling. Nothing kills conversion rates faster than this.

Don't overuse landing pages Very technical or expensive products might not sell well on landing pages, because people may need more information than you can squeeze into , well a squeeze page. Get their information and then redirect them to another website with the relevant information. Finally, the most important thing when it comes to landing pages is split testing. You must tweak and try different methods and don't forget to track what you are testing. Online marketing is a lot of work, but if you get it right it is an amazing way of making a living.

Related Articles - landing, page, mistakes,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Stevert Mckenzie, Travel Enthusiast. ...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

James Oleander is a professional writer on business and financial topics. He has published many arti...more

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license