Interactive maps are being used everywhere. One of the major application is to map a location and pinpoint stores, i.e. store locator maps. |
What is an interactive locator map? You should have seen on many websites with a map image of an US suburb or a state map. On the map there are set of icons to locate stores, warehouses and sales offices. Move the cursor over an icon and a snippet of descriptive but factual text appears beside the cursor in a speech bubble. This is a store locator map.
In the past, webmasters use HTML and Java Scripts to create a locator maps or store finder map with pinpoints. Which is difficult for most users and the function is limited.
With the increasing popularity of Flash and easy to use map creation software, you can easily create an interactive, clickable locator maps for different purposes, and easily pinpoint locations with clickable points and icons, with interactive features such as mouseover tooltips, hint boxes and many other features.
Here is a scenario example:
We are a video outlet and have 20 shopfronts in a city, the ability to show the shop nearest a potential customer on our website would be a big plus and help our customers to find our shop online easier.
And as few the stores specialize in certain genre of titles, this would be worthwhile showing on our Store locator map using special icons.
There are 2 stores in the CBD. One is for general movies but the other specializes in the old silent movies and has a large list of stock. It is good to make this known to the buying public.
The specialty shops would have a star beside them or be in a different color on the Store locator map. Move the cursor over the icon and a popup text box shows the address of the store and the number of titles in each genre as well as a short description of the shop with parking instructions.
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