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Here is a shocker…..how to articles and list posts don’t convert. Informational blog posts containing tips and tricks won’t generate many qualified leads for you. I’m not saying not to write them, they will get you traffic and establish you as an expert in your niche, but what we really want is quality leads through our blog posts.
Quality is always better than quantity when it comes to blog posts. Would you rather go through hundreds of unqualified leads or get one qualified lead that is ready to buy? Write very targeted posts and aim to get just that ONE qualified lead per post. Write as if you are speaking to that one person only.
You can for instance write a review on a specific website and how you suggest they can improve. The chances of the owner or execs read this is very good and if you focus on facts and not opinions you might very well land a consulting job from them.
You can focus on the following:
• The strategy the company is currently employing • Outline what they are doing wrong and how they can improve it. • Explain what changes will have the biggest impact and what can be fixed easily. • Use data to back up your claims. If you don’t have data use examples of other sites in their niche that is doing it right.
Remember to stay positive and use facts not opinions.
Don’t forget to promote. In order to make sure the company sees your post you can tweet it with the company’s handle in the tweet, ask a few friends to tweet it as well for you. Also share it on other social media sites and send the company an e-mail with the link to your blog. You can use Yesware to see if they opened the mail, if they haven’t you can mail them again a few days later with a different subject line.
Don’t go after the really big companies with this strategy. They will possibly get angry, but in general they just move to slowly, there is way too much red tape involved. You will also not get results by targeting them. You want to target start ups that raised between $10 and $30 million, they can move fast and you will still be able to reach key people within the organization. You can use Crunchbase to find these companies. These companies are flushed with cash and they need to grow fast so they will appreciate any constructive inputs.
Give it a go, you might land some very lucrative contracts with this method!
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