Amazines Free Article Archive
www.amazines.com - Monday, March 25, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133289)
 Advice (160809)
 Affiliate Programs (34733)
 Art and Culture (73667)
 Automotive (145616)
 Blogs (75016)
 Boating (9841)
 Books (17130)
 Buddhism (4124)
 Business (1328189)
 Business News (426308)
 Business Opportunities (366252)
 Camping (10952)
 Career (72756)
 Christianity (15838)
 Collecting (11636)
 Communication (115053)
 Computers (241936)
 Construction (38988)
 Consumer (49675)
 Cooking (17060)
 Copywriting (6567)
 Crafts (18207)
 Cuisine (7537)
 Current Affairs (20377)
 Dating (45773)
 EBooks (19684)
 E-Commerce (48191)
 Education (185169)
 Electronics (83488)
 Email (6389)
 Entertainment (159809)
 Environment (28932)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110893)
 Fashion & Cosmetics (196381)
 Female Entrepreneurs (11841)
 Feng Shui (130)
 Finance & Investment (310238)
 Fitness (105888)
 Food & Beverages (62845)
 Free Web Resources (7937)
 Gambling (30212)
 Gardening (25075)
 Government (10522)
 Health (629209)
 Hinduism (2206)
 Hobbies (44019)
 Home Business (91543)
 Home Improvement (251313)
 Home Repair (46115)
 Humor (4812)
 Import - Export (5449)
 Insurance (45110)
 Interior Design (29544)
 International Property (3485)
 Internet (190966)
 Internet Marketing (146296)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80456)
 Link Popularity (4592)
 Manufacturing (20836)
 Marketing (98748)
 MLM (14136)
 Motivation (18211)
 Music (26998)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129606)
 Organizing (7800)
 Party Ideas (11856)
 Pets (38082)
 Poetry (2234)
 Press Release (12669)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126609)
 Recreation & Leisure (95236)
 Relationships (87446)
 Research (16155)
 Sales (80310)
 Science & Technology (110149)
 Search Engines (23445)
 Self Improvement (153082)
 Seniors (6226)
 Sexuality (35941)
 Small Business (49279)
 Software (82947)
 Spiritual (23461)
 Sports (116069)
 Tax (7658)
 Telecommuting (34063)
 Travel & Tourism (307109)
 UK Property Investment (3118)
 Video Games (13422)
 Web Traffic (11724)
 Website Design (56801)
 Website Promotion (36556)
 World News (1000+)
 Writing (35761)
Author Spotlight
OLEG KOBETS

Oleg has been providing SEO, Copywriting and Content Management services for 10+ years. For the last...more
CACEY TAYLOR

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more
DAVID DEGEN

David Degen of CheckUp Financial Inc. has been in the insurance business since 1996. Originally fro...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
BARRY BROWN

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't ...more


5 AdWords Optimization Checkpoints You May Be Missing by Martin King






5 AdWords Optimization Checkpoints You May Be Missing by
Article Posted: 11/25/2014
Article Views: 904
Articles Written: 6
Word Count: 468
Article Votes: 0
AddThis Social Bookmark Button

5 AdWords Optimization Checkpoints You May Be Missing


 
Advertising,Internet Marketing,Search Engines
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation. Here are a few AdWords optimization checkpoints you should revisit: Advertising Goals

Do you know what conversions you are measuring? Besides conversions directly attributed to revenue, you could track the following:

Leads Sign-ups Website interactions Downloads Social engagement cues

Check the conversion actions tab to make sure each defined goal is reporting (working). Check the conversion window for the number of days conversions are tracked that the timeframe is appropriate for the conversions action. Likewise, check the conversions count which tracks if "all" or "unique" conversions are tracked.

5 AdWords Optimization Checkpoints You May Be Missing Budgets

Have your daily budgets been fully utilized each day? Month? In the campaigns tab or dimensions tab, segment data by day to see if the account or campaigns are reaching daily budgets. If they are reaching budgets and getting good results, this is an opportunity to increase the budget and reallocate from less successful campaigns. Ad Rotation

By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. However, after you have certain amount of conversion data, it may make the most sense to optimize to ads that convert the best. Ads can also be set to show more evenly over time. This is often used for testing purposes, so follow the test plan and set an end date to take next steps.

Ad rotation is in setting under advanced settings, ad delivery at the campaign level, and applies to all ads in that campaign.

5 AdWords Optimization Checkpoints You May Be Missing Mobile

Within a few different tabs, advertisers can find mobile settings that help to improve the mobile ad results for advertisers. In the settings tab under devices, check all mobile bid modifiers and adjust based on results. In each ad group, an advertiser can see if there is an ad copy version designated as mobile preferred. If not, develop a plan for mobile ad copy and include it with a mobile-friendly landing page. Negative Keywords

When you scroll way down to the end of the list of keywords, there’s a link to negative keywords. Negative keywords can be added at the ad group level, campaign level directly, or via shared lists at the campaign level. Since they are not in-your-face, in the interface, sometimes they are forgotten about. It’s time to review the negative keywords across ad group and campaigns and determine if these can be transitioned to a sharable list. Look for over-arching themes that can be expanded.

Webmaster Blog

Related Articles - advertising, seo, search engines, internet marketing,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
STEVE HANEY

Steve is the owner/operator of Whiskey Jack Painters, a premier painting company based out of Alma, ...more
ANITA WAGGONER

Anita Waggoner grew up in a small town in Eastern Washington. She attended business-college in the S...more
NAIMA ROCCA

Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license