There are several elements that go into a teleseminar that attract lots of listeners and buyers of your products and services. By far, landing pages are one of the most critical. A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. |
For the purpose of this article we will be discussing teleseminars that are free as well as those for low priced spin off products.
The lower the price of the item the less information required to get someone to take action. It can actually be counterproductive to put too much information on a free/low cost offer.
The main elements of your landing page are:
· Benefit statements
· Opt in box
Your goal with a landing page/squeeze page should be for visitors to quickly see what they are looking for.
Whether your goal is to get a visitor to click, buy, register for something or tell a friend about your site/services, optimizing your pages is essential to a successful campaign.
The winning formula for any teleclass launch, regardless if it is free or fee, is to get people to take action. You do this by getting them to your landing page and having them take the next indicated step.
If visitors to your landing page don't immediately see what they are looking for, they will likely leave never to return - unless somehow you remind them.
The most effective way for this reminder is for the visitor to opt in for a seat into your event.
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