The art of web design and graphic design has grown alongside the development of the internet and e-commerce. More and more websites with identical or similar products are showing up on the internet making web design and graphic design an integral part of competition and subsequently success. The website with the best design and graphics are the ones that tend to stand out from the crowd, have more click-through and return traffic which leads to a higher return in revenue. The importance of web design and graphic design leads most to seek the professional assistance of a web design company. A Web Design Company undertakes the design process relating to the client side, design of a website including branding. Web design includes many different skills used in the production and maintenance of websites for example interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Namely a web design company covers the following aspects: • User interface; the design of websites with the focus on the user's experience and interaction, user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals • Authoring; including standardized code and proprietary software, authoring systems can be defined as software which allows its user to create multimedia applications for manipulating multimedia objects • Site structure; once you've chosen your site architecture, you need to decide how to organize it, it can all be in one directory, and just link to the major pages from the home page, or you there may be sub-pages separated into directories. • Navigation; ? Accessibility ? Meaningfulness ? Comprehensibility ? Prevalence In terms of graphic design, a graphic design company creates what the potential client first comes across and needs to be impressed by; it comes up with what your website “looks like”. A graphic design company has the know-how and ability to create websites that are attractive and as such will increase your revenue. The graphic design of your website begins with the layout which refers to the colors, fonts and images used throughout the website. A graphic design company will help you create a logo for your company that will depict exactly what your company stands for and will target those who may be interested in your product or service whilst making sure that it is unique, attractive and stands out amongst other similar companies. The use of such a logo by a Graphic Design Company increases awareness of your product and brand identity. A web design company that also has expertise in graphic design creates both the “good-looking” store-front you need a website to attract as many potential clients as possible as well as create a website that is user-friendly, error free and easy to navigate through. Because, no matter how good your website looks, if it is too slow or confusing the “click-through” traffic will not stay long enough to become a customer or client. He will leave your site before he even gets a clear picture of what you have to offer.
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