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Social media and social networking appear to be the buzzwords because the past few years. We hear a great deal about methods companies may use to tap social networking communities as well as the strategies involve in creating a following on social networking platforms. In this post, I am going to try my best to assist you as a small company owner on why you need to adopt social networking. Reason #1 Huge Audience on Social Networking Platforms In the event you don't learn about it yet, Facebook, the biggest social media site on the web, is increasing by 600,000 users daily, yes, daily! Twitter, the microblogging platform turned social interaction site, grew by 600% in only 2008 alone and currently house 6 million registered members. Imagine just 1% from the users of those platforms referring to your business. Also, these websites enable you to choose your target market because they compartmentalize their users using interest groups and conversation topics to enable you to define your marketing efforts. Users of the social media site are extremely participative and when integrated properly, your message can spread from users to users rapidly as well as the results may even outshine the result of the expensive TV marketing campaign that is now being viewed as an interruption for the majority of. Reason #2 Inexpensive Marketing and PR for Your Business TV ads and full page ads usually are not as effective for big corporations because they utilized to but nonetheless, marketing executives are spending money on it. Regarding small businesses, people nowadays skip newspaper classifieds and don't focus on Classifieds anymore so stop spending thousands in advertising budget on these mediums. Today, individuals are so busy and tired of advertising in addition to marketing messages they create a 'disease' called advertisement blind. Instead, you need to get onto social networking communities and begin getting together with your target audience. Aside from doing this, you need to spend some time brainstorming for content ideas which are potentially viral to get people referring to you. Hand out free helpful content on the web to position yourself being an expert. Trust will slowly develop while you become a dynamic participant on social networking platforms. Each one of these usually do not require a lot of money. Reason #3 Crowdsourcing and Knowing the Market Unlike Fortune 500 companies, small businesses always face difficulties in performing a highly effective consumer research because of the limitations within their budget. With social networking, small businesses can find out about reactions from the market towards cool product announcements by companies inside the same industry. All they have to do would be to search through conversations on social networking platforms! Aside from that, they could also make use of the platforms to collect ideas and suggestions about how they need to enhance their current type of services and products. Quite often, people don't tell companies the things they are expecting using a contact page form or perhaps an email since it is troublesome to reach the business site, discover in which the contact page form is and complete a form with multiple fields. A tweet with 140 characters of less via Twitter is going to be much simpler. Author Bio: Oyekunle Damola helps Website Owners improve their Conversion rates with Custom Website Design, SEO and Copywriting. By day he works for a large eCommerce company, and after-hours, he writes articles on DPTRAX
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