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As heart attacks are the silent killer among human beings, website downtime is the silent killer of websites, especially ecommerce websites. If you have a website, the first questions you need to ask yourself are, would you know if your site went down and how long would it take for you to figure it out?
If you aren’t looking at your site 24 hours a day each and every day of the year, there is no way for you to know if your site is unavailable to your visitors. Even then, if you could do this manually, which is almost impossible, you wouldn’t know if there were errors within your site that you were missing such as malfunctioning software and plug-ins. This is exactly why most companies have decided that outsourcing website monitoring is the way to go. A website monitoring service will monitor your site for you, ensuring that you are the first to know when something goes awry with your site.
Website Monitoring Service and Your Site’s Success
It is important to understand that website monitoring service is a crucial element of your website’s success. If visitors cannot access your site, the chance of converting those visitors into sales or leads becomes nonexistent. All of the money you put into the creation, hosting, and promotion of your site is then wasted, and you begin to lose untold profits until you get a handle on your site’s downtime. Without website monitoring service, getting a handle on website downtime is virtually impossible.
Website Downtime Isn’t the Only Issue
When it comes to your site’s profitability, website downtime isn’t the only issue. Your site’s performance also plays a role in how successful your site is and how profitable it becomes. A poorly performing site can lose customers just as easily as a site that isn’t up at all. Your site has about three seconds for a page to load before you lose a visitor. If your site’s pages take too long to load, your visitors will leave the page and go elsewhere. A quality website monitoring service will not only alert you as to website downtime, but will also alert you if your site starts to suffer from performance issues, allowing you to fix the problem before your profits are significantly affected.
Getting an Edge Over the Competition
In the cut-throat environment of ecommerce, it is wise to take any advantage you can get. If your competitors aren’t monitoring their websites, you can put yourself at an advantage and a step ahead of the competition. If your competitors are utilizing website monitoring service, you can at least hold your own by implementing website monitoring service on your own site, making sure you aren’t the one at a disadvantage.
Time Is of the Essence
When it comes to implementing website monitoring service, it is important to remember sooner is better than later. Since every minute of downtime counts and can cost you significant profits, implementing a service that will inform you the moment your site goes down should be a priority, protecting your profits and the investment you have made in your website.
Alertra is a leading provider of website monitoring and alerting services. We monitor the availability and performance of Internet-connected devices. As part of Alertra website monitoring service, we provide timely alert notifications and access to detailed reporting. We offer monitoring service to all sizes of businesses right from small businesses to Fortune 500 companies.
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