Search engine optimization for ecommerce sites is a little different, but not difficult. If you want to upgrade your site to an online store, there are a few essential strategies that you can implement to maximize organic traffic, and consequently leads and sales. When looking to hire SEO Regina service provider, look out for the following strategies. |
The Essentials E-Commerce Marketing Strategies
1. Unique and Accurate Product Descriptions for Each Product
This is one of the main aspects of an ecommerce site. It is tempting to copy and paste descriptions of similar products. However, if you want the marketing efforts to pay off in credibility and trust, create unique descriptions for each section and each product. Ensure that the pages have outbound links with relevant URLs and catchy met descriptions.
2. User Reviews
Constantly encourage buyers to leave a review once they make a purchase. Search engines view good reviews as a plus in credibility and value addition to your target clients, and therefore ranks you higher.
3. Easy and Fast Site Navigation
It is extremely important to have a site that is easily navigable as it boosts user experience as well as improves site ranking. You can organize your product pages and use visuals to make them appealing. Make sure the visuals (images, infographics, product description videos etc) are well optimized. Additionally, use separate but easy to search interlinked pages organized into comprehensive categories.
4. Mobile Optimization
It is essential for any ecommerce platform to be accessible through any device. Every SEO Regina package must come with mobile optimization. You can achieve this by having a responsive site, or an integrated mobile design or app that makes access through mobile phones easy.
5. Social Sharing
Basic social sharing icons are okay. However, you need to step it up and integrate the sharing icons on individual product pages so that your prospects and customers can easily share specific product info with their friends.
6. Have Seasonal Offers Section for Maximum Attention
You can have a special corner on the first page for offers, seasonal items and giveaways for maximum attention. Seasonal items are good with low competition keywords. Remember to market the new freebies and seasonal offers on social forums for greater visibility.
7. Secure Your Site
It is extremely important for your site to be secure if you want people to give you their payment details. All ecommerce sites should have HTTPS encryption. This not only secures your customer’s information, it also makes them trust you as well as boosts your ranking as it is credible.
Professional SEO Regina services can exponentially boost your sales if done right. When looking for a search optimization package, look out for these essential services.
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