Amazines Free Article Archive - Monday, September 16, 2019
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133307)
 Advice (160837)
 Affiliate Programs (34734)
 Art and Culture (73677)
 Automotive (145670)
 Blogs (75034)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328394)
 Business News (426309)
 Business Opportunities (366258)
 Camping (10960)
 Career (72696)
 Christianity (15840)
 Collecting (11636)
 Communication (115054)
 Computers (241951)
 Construction (38994)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6566)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48196)
 Education (185191)
 Electronics (83491)
 Email (6391)
 Entertainment (159829)
 Environment (28934)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110898)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310265)
 Fitness (106009)
 Food & Beverages (62861)
 Free Web Resources (7937)
 Gambling (30224)
 Gardening (25096)
 Government (10512)
 Health (629391)
 Hinduism (2205)
 Hobbies (44033)
 Home Business (91549)
 Home Improvement (251330)
 Home Repair (46122)
 Humor (4819)
 Import - Export (5452)
 Insurance (45126)
 Interior Design (29544)
 International Property (3484)
 Internet (190977)
 Internet Marketing (146322)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80467)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98757)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9478)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12672)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95261)
 Relationships (87453)
 Research (16157)
 Sales (80314)
 Science & Technology (110174)
 Search Engines (23450)
 Self Improvement (153093)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49282)
 Software (82990)
 Spiritual (23462)
 Sports (116077)
 Tax (7658)
 Telecommuting (34065)
 Travel & Tourism (307256)
 UK Property Investment (3118)
 Video Games (13427)
 Web Traffic (11727)
 Website Design (56809)
 Website Promotion (36560)
 World News (1000+)
 Writing (35763)
Author Spotlight

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

I am Pankaj Rattan. I am a student. I love to ride my bike and play cricket. And i also love ...more

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the I ...more

Understanding the Real Purpose of a Custom Logo by Jen Stott

Article Author Biography
Understanding the Real Purpose of a Custom Logo by
Article Posted: 04/16/2015
Article Views: 389
Articles Written: 357
Word Count: 562
Article Votes: 1
AddThis Social Bookmark Button

Understanding the Real Purpose of a Custom Logo

Business,Marketing,Small Business
When you have a custom logo designed, that’s when you feel like you’ve really made it. But it’s wrongly considered one of the most enjoyable aspects of establishing a small business. Finding the perfect graphic designer who gets you, translates your vision into an actual logo and shares a similar style preference is difficult enough, but that’s just the beginning. Once you have a logo, the real work begins. It is important to remember the purpose of a logo, which is steeped in marketing and branding.

A logo, at heart, is a multifaceted idea (your business) that has to be conveyed in an image. That image has to be memorable in the right ways, easily recognizable, not to be confused with anyone else’s logo and ultimately speak for your company. It is the symbol of your business and, ideally, it remains basically the same throughout the years. Perhaps this last point is the most important: A logo builds your brand, so you cannot change it on a whim. This requires you and your designer to consider current trends, what makes a logo classic and how to design a logo you can love for a lifetime.

Logo have four major themes:

1. Repetition

What many non-graphic designers do not realize is that a logo is repetitive in a good way, and not just because that helps it stick in your mind. This repetitive nature also reflects your business: It subconsciously lets your customers know that it is consistent, reliable and comforting. Think of the logos that pop into your head right off the bat. Even if you’re not a fan of a certain fast food joint, you can probably envision the most popular logos and would be hard-pressed to say they haven’t been consistent over the years.

2. Brand recognition

A logo also serves as a reminder that your business exists, what it stands for and what your identity is. Some logos have text, others don’t, but the good ones are instantly recognizable, even from a distance. This is critical, especially for brick-and-mortar businesses that might be vying for attention on a busy street or strip mall. For example, if you’re a coffee shop competing with other coffee shops on a street, you want your brand recognition to serve as a siren’s call.

3. Your one chance for a first impression

If you think your website, social media pages or blogs are your real first impression, think again. Any one of these platforms might be the first place a potential customer sees your business, but perhaps they noticed your storefront as they were walking by. No matter how you get discovered, your logo should be what is noticed first. Whether or not the name is built into the logo, people instantly form an idea of what your business could be, its quality and how well you fit with their needs.

4. Anchoring

Particularly for new, small businesses, you need to anchor yourself. Your logo’s colors, design, images and fonts anchor your brand from the day it is created. It’s that stability factor once again. Everyone needs stability, including businesses and their customers.

Putting your logo on customized gear helps reinforce these four pillars while also encouraging customers to serve as free, walking advertisements for you. Word of mouth is still a great marketing tool, and custom logos help in that too.

Related Articles - custom logo, business logo, team logo, personalized products, branding, marketing,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance

World News


Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Stevert Mckenzie, Travel Enthusiast. ...more

James Oleander is a professional writer on business and financial topics. He has published many arti...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license