A majority of small businesses think that there is no way they can compete with the bigger brands in their industry. But nothing is further from the truth, especially when it comes to inbound marketing. All businesses, regardless of their size, have a fair chance online though SEO in Winnipeg. Here are some secrets as to how a small business can compete with a large corporation. |
1. It’s All In the Keyword Selection
Needless to say, big companies have adequate budgetary allocations for their marketing campaigns. The trick here is to be very strategic about the keywords you settle on. Look for keywords that will give you leads and conversions as opposed to just traffic. Select phrases that are less competitive; usually referred to as long tail keywords.
Yes, you can use your geographic location to compete with the big brands. If you are focused on one area, it is advisable to focus on the geographic target market; you need not use keyword meant to attract the entire country if your business only serves a certain area.
3. Ad Extensions
If you choose to use paid ads in your SEO Winnipeg strategy, you can include more information about your business on the ad extensions. You can choose when the ad will run. If you are on a limited package, you need to use as much information as possible. Google allows you to use reviews, CTA links, and links to other pages of the site and location information. With all that information, visitors can click on the links that are most relevant to them.
4. Catchy Copy
The first step to getting the attention of your visitor is to use catchy content. While an enormous brand name is not one of your strengths, you can capitalize on other ways to stand out of the crowd, and enticing content is a perfect alternative. Research on the market gaps and offer something that your clients really need and are not getting from other businesses.
5. Look Out For Other Advertisers
There are endless options through which you can advertise your business. While the mainstream search engines can be expensive, you can use other advertisers such as Ad marketplace or Look-smart to gain traffic and increase visibility.
Paid searches can be part of an SEO Winnipeg strategy, and rightly so as they boost visibility. However, remember that paid searches should never replace organic searches; they are only meant to complement natural traffic efforts.
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