|
Although the automobile accessory market is a $200 billion industry, it is practically unexploited by car dealerships across the nation. With the interest in personalization and customization of vehicles rapidly growing, dealers can tap into this market and improve annual sales. Considering the fact that an immense portion of customers in this market fall between the ages of 16 and 30, there is an existing available market with more dispensable income looking to maximize the personalization of their vehicles. Know Your Market Just like the fashion industry, car accessories are ever changing and advancing, and are also different depending on which region of the nation your car dealership is located. Depending on which region of the U.S., and which types of automobiles a dealership sells, car accessories vary by market. For example, sport utility vehicle dealerships would likely gain the most profit from selling tires and lift kits. By accessorizing and customizing some of the sport utility vehicles on the dealership lot, some dealers have reported that over 80 percent of the automobiles sold were customized with add-on accessories. Likewise, some truck dealerships cater to truck owners interested in custom grilles and exhaust systems. They experience a high-profit margin from buyers wanting to add unique looks to their trucks. Alternatively, some car dealerships may report wheels being the top seller for their accessories. Know When To Pitch the Sale Certain car accessories have proven to transcend all markets. Examples that would fit nicely at almost any dealership include DVD players, GPS navigation systems, and remote engine starters. Additionally, offering the consumer the option to purchase either OEM accessories or aftermarket accessories is key to maintaining a piece of the market. A massive fraction of the auto accessory market actually consists of aftermarket accessories. Restricting oneself to one or the other could hinder a dealership's profit potential. With technology rapidly changing, there are those customers who constantly upgrade their accessories to the "latest and greatest"-so the OEM options simply won't please this crowd. Although the automotive sales process naturally lends itself ample opportunities to include car accessories, dealerships will always have the option to wait until the vehicle is sold. To follow up with customers who have recently purchased a vehicle, some dealers have turned to e-mail and direct mail marketing to push accessory sales. Make Accessory Sales a Staple In Your Business Simply having a wall lined with car accessories and personalization options will not clinch a high rank for a business in this vastly growing market. Each dealer has to customize their accessories and selling process to match their market. Some car dealerships have reported a high rate of success from introducing their customers to accessories while they wait for their vehicles to be serviced. Others increase their annual sales by showing off customization options on the sales floor. Alternately, car dealerships may experience a growth in numbers by offering a web-based catalog for those consumers who prefer to shop in private and not feel pressured. Whichever option works best for a dealership, one thing is for sure-in a market where car sales may be declining, car accessories are steadily increasing. To learn more about their options for car dealerships, Newburgh, NY residents should visit http://sunshinefordlm.com/ContactUs.aspx.
Related Articles -
car, dealerships, in, newburgh, ny,
|
