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SEO Brings Your Business Traffic Sure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. SEO Has One of the Best ROI’s in Advertising SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts. SEO strategies Gives You Unmatched Insight Into Your Customers As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. As Mark, our President and CEO, said today: “it provides more data and metrics than you can shake a stick at.” The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its Google strategies, both online and offline.
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