Amazines Free Article Archive
www.amazines.com - Wednesday, July 17, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133297)
 Advice (160829)
 Affiliate Programs (34734)
 Art and Culture (73673)
 Automotive (145656)
 Blogs (75029)
 Boating (9841)
 Books (17123)
 Buddhism (4124)
 Business (1328336)
 Business News (426310)
 Business Opportunities (366258)
 Camping (10960)
 Career (72763)
 Christianity (15841)
 Collecting (11636)
 Communication (115054)
 Computers (241950)
 Construction (38993)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20383)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48195)
 Education (185189)
 Electronics (83491)
 Email (6390)
 Entertainment (159824)
 Environment (28933)
 Ezine (3039)
 Ezine Publishing (5445)
 Ezine Sites (1554)
 Family & Parenting (110898)
 Fashion & Cosmetics (196384)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (105933)
 Food & Beverages (62851)
 Free Web Resources (7938)
 Gambling (30218)
 Gardening (25085)
 Government (10513)
 Health (629295)
 Hinduism (2206)
 Hobbies (44032)
 Home Business (91544)
 Home Improvement (251324)
 Home Repair (46116)
 Humor (4816)
 Import - Export (5450)
 Insurance (45126)
 Interior Design (29545)
 International Property (3485)
 Internet (190974)
 Internet Marketing (146310)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80460)
 Link Popularity (4592)
 Manufacturing (20839)
 Marketing (98751)
 MLM (14136)
 Motivation (18211)
 Music (26999)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129613)
 Organizing (7802)
 Party Ideas (11856)
 Pets (38081)
 Poetry (2234)
 Press Release (12671)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95259)
 Relationships (87450)
 Research (16157)
 Sales (80313)
 Science & Technology (110164)
 Search Engines (23447)
 Self Improvement (153090)
 Seniors (6230)
 Sexuality (35942)
 Small Business (49280)
 Software (82969)
 Spiritual (23461)
 Sports (116075)
 Tax (7658)
 Telecommuting (34064)
 Travel & Tourism (307206)
 UK Property Investment (3118)
 Video Games (13423)
 Web Traffic (11724)
 Website Design (56804)
 Website Promotion (36557)
 World News (1000+)
 Writing (35762)
Author Spotlight
AMIT TIWARI

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more
BARRY BROWN

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't ...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
JENNIFER HISIR

The artisans of copperreflections.com have been making handmade copper jewelry and unique gift ideas...more
SHWETA SINGH

This article has been written by a verified author, Shweta Singh. She has been in the business of wr...more


Best Location to Position Your Advertising Banners by Barry Brown






Best Location to Position Your Advertising Banners by
Article Posted: 05/19/2015
Article Views: 1001
Articles Written: 139
Word Count: 754
Article Votes: 0
AddThis Social Bookmark Button

Best Location to Position Your Advertising Banners


 
Advertising,Business,Press Release

LAST UPDATED ON:

I need to give a multi-faceted considerations as there's a lot more than just placing banners where they can be seen. For instance, do your potential clients even need or want what you are offering? Or do you need to educate them on why they need what you're introducing to the market?

Marketing is often thought of as part of the sales process, and to a degree it is, but in reality, marketing is the research that should be preliminary to the sales process, and hanging your banners may either be part of the marketing process, or part of the sales process, or both at a certain point.

What exactly do you want your clients to learn or know about your new service? Can it be explained via a four foot by eight foot or five foot by ten foot banner? Have you tested your message, or will the banners be your testing method.

Here's a suggestion.

Find a location that you can place a banner that passersby will see easily, if available. If not available, you may want to think of a different advertising venue, but many businesses have one or two locations where this would be possible, if they're not in a high rise office building in downtown Manhattan or the like.

Test Your Message

Assuming your business has a location or two like this, now test your message. Let's say you are introducing a new app for cell phones that you hope will rock the civilized world. This app will control all the computer functions in your home, from lights to heat to alarm systems. But it will take some education to get people to know why they NEED this app, and you're not giving it away for free like the bank does with an account app.

While there's many ways to go about this, and this is probably something you'd want to roll out nationally, you can do it cheaply on a local basis using banners because you have an easily viewable banner location. So you put out a banner for a week or two that states succinctly what your new app does (this needs to be readable in about three seconds as the vehicle drivers that are passing by have about that much time to read it.

A store employee in your store is instructed to poll persons entering if they are coming in because of the banner, and if so, directs them to the right person to explain the app and why they need it. By calculating the people who are generally entering your store because they shop there or were referred there by an associate, and those who are coming in specifically because of your banner, you can find out what percentage are coming in due to the banner's message.

After a couple of weeks, you can put a new banner out with a different message, and use the method in the previous paragraph again to ascertain what percentage of the customers walking through your front door are doing so because of the banner. If the percentage is greater with your second banner, you can discard the first banner's message, and after a couple weeks, try a new message. Testing this way will help you learn what makes your client tick, so to speak.

This method can also be used online or in print ads as well. It could even be used with billboards that have an associated code that is referred to when a person calls or logs onto your website to learn more about your product or service. This takes the guesswork out of your advertising, so that the location of your banner becomes less important in some regards to the message, although people still need to see it to read it.

Look at the various advertising banners you can make use for commercial, organizational, or non-profit purposes. Rated A+ by the BBB. Wholesale Pricing.

ABOUT THE AUTHOR>

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

Related Articles - advertising banners, dye sublimation, banner displays,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


ANITA WAGGONER

Anita Waggoner grew up in a small town in Eastern Washington. She attended business-college in the S...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
KIRAN KAUR

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
TREENA MURPHY

Warm greetings to you!! Hello there, my name is Treena (Smiley) Murphy I am a part time blogge...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license