If there is any PR agency that is well-equipped to appreciate and respond to a world in which both traditional and digital public relations now hold sway, it is surely Vantage Public Relations. This is not merely founded on our more than 20 years' experience in the PR field, or even our broad range of both online and offline services. That's because we have made the relationship between these two worlds of PR central to our philosophy - as becomes clear to any client requesting our PR Audit. |
Our PR audit makes sense for the complete assortment of organisations and businesses contemplating public relations services. It makes sense to those interested in more time-honoured PR, in which key interventions are made in important and relevant printed publications. But it also makes sense for those potential clients that would like to embrace all of the non-traditional areas that modern PR practices now touch, right up to search engine optimisation (SEO).
The online sphere is one that demands careful consideration even by those organisations sticking steadfastly to more long-established, non-digital PR mediums and approaches. Chatter about your organisation that surfaces in printed media is almost certain to appear online, where word is more easily spread by interested and affected parties. Whether or not this is explicitly acknowledged by PR agencies, SEO cannot be ignored by the leading organisations looking to coordinate a truly successful, 21st century PR campaign.
While some other agencies may offer a PR audit, perhaps even making it a free and no-obligation one as Vantage PR can offer, not all of them can be said to genuinely give online and offline media the more-or-less equal status that they deserve. Our audit includes the development of a PR action plan that encompasses all of these elements, with the roles of digital and offline print media being considered alongside such aspects as social media and SEO.
These elements are simply the culmination of the true comprehensive PR audit, which begins with a review of your organisation's present situation with regard to both media coverage and brand awareness, the same process being applied to your competitors. A bespoke PR strategy is then formulated for reaching the audiences of most importance for your own organisation. All the while, the increasingly critical role of a good search engine profile for your company and its products and services is never forgotten.
Enquire now about a free, tailor-made PR audit that can help to place your organisation's public relations practices firmly in the current century - and keep it there for many years to come.
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