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Social Media Marketing is one of the popular online marketing techniques, which is used to reach to customers, to attract traffic and to increase the business visibility through various social media, like Facebook, twitter, Pinterest, YouTube, LinkedIn, etc. Unique and effective content is created and posted on different social media to promote and advertise business and its products and services. Use of SMM also helps business to make their web presence strong and to get potential leads. Among all, Facebook is the most utilized social media with over 1.44 billion (approx.) active users. It is also an attractive platform for businesses, running across the globe. But, some businesses are not much concerned out their Facebook page, as they have created it just for the sake of having one. There are some useful practices that a business can apply to get most out of their Facebook business page. These useful practices are: 1. Behind the scene images: Upload behind the scenes images or the videos on the page; otherwise you are unknown to the people like many others. All necessary information on “about” page as well as the photo should be uploaded to help customers found your business page quite conveniently. 2. Share special offers: Give reasons to people to check or come back to your page or timeline. Share as much exclusive and attractive offers that most likely expire soon or within 24 hours of posting. 3. Create playlists and upload videos: Upload videos on your page and create a playlist of those videos. Try not to embed videos from YouTube. This will help you in maximizing your Facebook page visibility. Also, try to display new product features, how-to tutorials, instructions, behind-the-scenes videos and much more, in a better and creative way on people’s timelines. 4. Interaction with other pages: The best ways to interact with other Facebook pages are to post good comments on other business pages, and “like” pages of your employees, companies you are associated with or the businesses whose services you are using. It is very usual that liked or tagged pages will often get favorable returns (in terms of likes and shares). This is called as cross promotion. 5. Test the call-to action button: There is a call-to-action button on the header of the Facebook page, which can be effectively used by businesses for sales growth. If the button has been activated by Facebook, you will find “Create Call to Action” key at the bottom right on your page header. Now, you can perform a test to make out what results the button will show you in terms of sales, likes and page website visits. Usually, “Watch Video, Shop Now, and Contact Us” are good options to start off. 6. Custom tab creation: Creation of custom tab is highly useful for businesses that are focused towards getting more customers. Incorporate policies, your background story, signups for upcoming events, webinar, shipping information, live chats, billing, and downloadable content. 7. Run a contest: Run a caption contest or post humorous images on your timeline to attract new customers and to keep your fans entertained and engaged. 8. Involve your fans: Share with your fans what is happening in your business, like some milestones or some other good and interesting news, so that they feel more connected and associated with you. This will likely to increase the chances of getting more likes, comments and clicks. 9. Display other social media pages: Add or display other social media pages, like Instagram, Twitter, Pinterest and more to your Facebook page, in order to give potential customers a chance to understand your business well. 10. Split test engagement strategies: Use split test strategy to know what type of posts will significantly boost your engagement. If there are less than 10,000 likes or few engagements on your page, you can start with a simple schedule along with content type test. Marketing Mindz, working as a social media marketing company, offers valuable services to help businesses in managing and boosting their social media content and pages, respectively. Author info: Steve Thomas is a freelance writer. His articles on topic like social media marketing company guide are published on various online platforms.
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