In building a PR strategy, one of your most pressing responsibilities is to define and then reach your target audience. If this is the stage that your own company is at, you will first need to ask yourself certain questions about who precisely your target customers are. Without knowing the answers to these questions, every subsequent move that you make in your PR campaign could be wastefully misdirected. |
This is why formulating the right tactics for reaching your firm's target audience is such a key part of our acclaimed PR Audit service here at Vantage Public Relations. The service is free of charge and there is no obligation to continue your relationship with us once it is over. This means that there is no risk to your organisation requesting such an audit that could shed considerable light on the most impactful PR approaches.
There are various means by which your organisation can gain a clearer idea of its target audience. You could simply ask which segments of the population are most likely to share your own firm's interests, passions and desires, or you could adopt a socio-demographic perspective in considering their other traits. What gender are they? What age are they? Are they married, engaged or single? What job do they do, and what do their family members do?
Here at Vantage PR, we construct PR strategies encompassing all of the most relevant, both offline and online media for reaching your target audience. Indeed, your chosen media is another factor that needs to be carefully considered, with different groups making use of different media platforms, in different ways and to different extents. Our PR audit takes all of these factors into account, developing a social media plan that harmonises with your wider PR activity. So many other factors can be brought into the mix to determine your firm's target audience. What kind of people are attracted to your competitors? How might they differ from those that you would like to target for your own firm? What do your target customers talk about? What is their manner of speaking? What do they care about that might relate to your company's products and services?
For a free, no obligation and suitably-tailored PR audit that really does touch all of the bases in reaching your target audience, encompassing the development of the complete PR action plan, simply get in touch with us now via our brief online enquiry form.
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