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Businesses today have been known to take a new direction in the way that they are operated. The use of technology has made it easier for the audit that is very necessary to be carried out faster especially to those businesses that operate online. The use of social media has influenced a lot the change of the business especially those that are involved with the process of brand analysis social media. Texts are mined that are in the conversations where they are later analyzed. The texts mined are the ones that talk more on the brand so that the owner can know how well the brand has been known which will later contribute to its sales. Every hidden comment is brought to light the analysis which makes the brand to be well understood by all the customers who come in that business. Twitter sentiment analysis in businesses The meaning that is in the conversations is very important for the business people to know. One may find it not necessary to analyze the texts that are written by customers but the benefits that come with it are very excellent. Texts that are written in twitter have a limit of 140 words which makes it easy for them to be analyzed. The characters that are written have a lot of hidden meaning that would help the business d in growing to the right direction and there is also complexity that is in them. Twitter sentiment analysis pros Twitter sentiment analysis helps in getting the hidden meaning that is aimed at giving a deeper understanding to the people involved. The direction of the conversations is able to be determined as a thorough analysis is done. When one uses any of the analysis tools the results that are given proves to the business person what is supposed to be done so that the brand can sell a lot as well as retaining and attracting as many customers as possible. The pros attached to this analysis are that the complexity that is found in the tweets is well analyzed and things put into clear light. The profile of the customers which is of great importance is noticed which helps a lot when it comes to dealing with each and every customer. There are those customers who are always known to bargain and complain a lot which will make the business person to know how to handle them and be prepared to face them always. This gives the business person confidence of dealing with them without caring what will happen to them. Without knowing them one may give up easily on them and in some cases may be forced to speak ill towards them which ruins the image of the company. There are some customers who are just there waiting for you to speak ill about them so that they can bring down the business by poising the other customers using the ill words that you spoke to them with. The knowledge of them makes one to be very careful even when dealing with new customers. Resource box When one has understood the pros of twitter sentiment analysis it becomes easier for the business person to pass all the audit tests as he or she is aware of what is expected of them. Brand analysis social media has helped the brand to be well known by the customers who become very loyal to the company.
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twitter sentiment analysis, Brand analysis social media,
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