'Bespoke' might seem a slightly redundant term in such a field as public relations, which is continually evolving around the precise needs of client individuals and organisations. When one considers the well-established aims of good public relations of spreading awareness and supporting the reputation of both public and private entities, it is clear that the approach taken very much depends on the client and their particular situation. However, PR actually shares much in common with any other field in its tendency to rely on certain steadfast practices and principles, with not all PR agencies actually offering a genuinely bespoke service. Many agencies may communicate messages or deploy methods that bear little relation to the brand values and goals of their client organisation, perhaps communicating the right messages in the wrong ways, or the wrong messages in the right places. Others may unduly rely on traditional PR over digital, or prize online techniques even in circumstances where a more time-honoured offline approach would be more impactful. Surprisingly rare is the PR agency that carefully contemplates all of these factors and many more, in light of its client's own situation and aims, right from the beginning of the relationship... and without a penny changing hands. Yet, this is precisely what Vantage Public Relations offers, with its free of charge, no-obligation PR audit that provides the platform for the complete bespoke public relations service. The PR Audit process at Vantage PR is a proven and seemingly straightforward one, and yet gives the client crucial pointers as to the most fruitful next direction for their PR strategy, even if they eventually decide to do business with another agency. As no such strategy can be effective without the right foundations, the process always begins with a review of the client company's present position with regard to organisation and brand awareness and media coverage, and continues with an assessment of its competitors' position against this. Still within the scope of the free PR audit, the gathered information is used to recommend the most suitable PR strategy for reaching the desired target audience, which is then used for the development of an extensive PR action plan. Potential target media of both an online and offline nature is identified, alongside the identification of the most suitable types of stories to run and even the development of a social media and SEO plan - but only that which makes sense given the client organisation's corporate strategy and values. While Vantage PR's approach at the PR audit stage may be similar with each and every client, the results are finely-tailored, which sets the tone for the rest of the company's truly bespoke PR services.
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