How custom web banners work? Custom Web banners function the same way as traditional advertisements are intended to function; to notify consumers of the product or service and present reasons why the consumer should choose the product in question. When the advertiser scans their log-files and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider a small amount of money. This payback system allows for the content provider to pay for the Internet access to supply the content. Usually, advertisers use ad networks to serve their advertisements which results in a rev-share system and higher quality ad placement. |
Why is a creative web Banner Ad Design needed? Having custom web banners with a creative design is important simply because the more attractive an advertisement is the more interest it is bound to generate. The Banner Ad Design needs to be colorful and attractive as well as to the point, it is important that the message on the banner is well written, error free and informative thus causing more traffic to want to click on it.
Namely, a successful and creative web banner design: •Is Clear, with Attention-Grabbing Copy and Images Users aren't looking for your ad, grabbing their attention with a combination of images and clear copy is vital. • Has a Strong Call to Action Possibly the most important element in your banner ad is the Call to Action and convincing users to interact with it which is the main purpose of the custom web banner. Your Call to Action may be a number of forms, including a traditional button or even a QR code that reveals a website or video when scanned. • Has Design Unity Just as a website should have unity between the individual pages that it's made up of, an ad should be visually relevant to the site it takes you to
• Has the right File Size If you want your users to interact with your ad, you need to let them be able to see it; few are going to sit around and wait for that massive ad to load in. • Has Motion and Animation Using animation and motion your Banner Ad Design can greatly increase your chances of user engagement but keep it subtle, too much can and will become annoying to the web user. • Responsive Design Your creative web banner design must be visible on all screen sizes and types.
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