Not every business owner understands the fuss about digital marketing - even in an age when it is simply ubiquitous. It is a field that can seem to many to be thrilling and full of possibility, but also fraught with risk and uncertainty. That's what leads so many organisations to simply stick to the traditional marketing that they know. |
Both traditional and digital marketing, however, have a role to play in the most Effective PR Campaign. Such a campaign incorporates both time-honoured and newer marketing developments as part of a coherent whole, as is required in an age where the respective importance of different marketing methods is constantly in flux.
While traditional marketing or PR may be said to embrace such media as the printed press, magazines, industry journals, TV and radio, it is digital marketing that encompasses such largely online techniques as blogs, social media, e-shots and e-newsletters. Here at Vantage Public Relations, our experienced and capable consultants have an intimate understanding of how to dovetail these various elements into a completely effective PR campaign.
Digital marketing consists of many different disciplines that have made it difficult for some people to precisely define it. However, if there is one thing that must be appreciated about digital marketing, it is that while it cannot be done in precisely the same way as traditional marketing, the underlying principles are nonetheless widely the same.
Like traditional marketing, digital marketing is still about identifying and reaching your target market, appealing to them on the basis of what they need and value. There is still the need for you to provide value to the customer, as well as to persuade and influence your audience. You will still need to communicate in a way that your desired audience can relate to, in addition to developing the most powerful branding.
Marketing and PR may not be exactly the same discipline, but it is in recognition of their heavy level of overlap that Vantage PR has gained considerable expertise across a wide range of aspects of both traditional and digital marketing. Contact our consultancy today about a comprehensive, free and no-obligation PR Audit that will help your organisation to identify its individual requirements and develop the most complete, well-rounded PR action plan that embraces both old and new.
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