On September 15, 2015, Michael Kirkpatrick, Media and Strategy Leader for Kirkpatrick Creative, will present a comprehensive CLE seminar: “Advertising Engineered to Work,” for attorneys of the Mississippi Association of Justice (MAJ). The seminar is a data-based advertising and marketing strategy session for attorneys and Bar members and will be held in Clarksdale, Mississippi. |
The Mississippi Association of Justice New Lawyers Division will be hosting the Clarksdale Lunch & Learn on Tuesday, September 15th 11am-1pm. Two hours of CLE credit will be offered and lunch is included with your registration fee. Register yourself and tell a friend to join - all members of the bar are encouraged to attend. The seminar will be held at Parish Hall at St. George’s Episcopal Church in Clarksdale (109 Sharkey Avenue).
Speakers for the CLE seminars are by invitation only and at the discretion of the Mississippi Association of Justice.
“I’m honored to have been invited to speak by the Mississippi Association for Justice,” says Kirkpatrick. “I know how valuable time is to attorneys, and I look forward to bringing Kirkpatrick Creative’s law firm-specific marketing strategies to their attention—my goal is to save them their time and money.”
Kirkpatrick’s session will focus on Advertising Strategy for attorneys and law firms, based upon the stringent deployment of data feedback and analytical measurement. Attendees will learn how the measurement and refinement of both their advertising messaging and their advertising placement can help them achieve optimal results. Kirkpatrick will also discuss how the harvest of data-trending information can be collected to predict future return on advertising investment.
“Law firms can now measure every advertising medium they buy—from telephone books, to digital advertising, to television advertising—for productivity and response trends. By acting in response to those measurements, we can cumulatively double, even triple the impact of a client’s advertising budget,” says Kirkpatrick. “The strategic accuracy of your advertising—when deployed against databased planning—can give even small firms a powerful marketing tool for competing with much larger law firm advertising budgets,” he added.
Attorney advertising is highly competitive and can seem formidably expensive to smaller firms. Kirkpatrick Creative believes their data-based advertising and creative execution can put any law firm on competitive footing with much larger advertisers.
“We see a lot of routinely misspent advertising dollars—attorneys buying programs that are very expensive because of their high Nielson Ratings, but which produce very little results. We believe law firms should build their own rating system,” Kirkpatrick said.
Michael Kirkpatrick, of Kirkpatrick Creative in Little Rock, Arkansas, focuses on media and strategy for the firm’s law firm clients. He attended Ouachita Baptist University and holds an MBA from Henderson State University. Kirkpatrick is Team Leader in the development of his firm’s proprietary marketing-analytics software created exclusively for law firms.
Company Name: Kirkpatrick Creative
Address: 805 W 2nd St, Little Rock, AR, United States
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