Just when you felt that it was okay to "post your latest insta-pic" and grasped the craft of notifying the planet what your hamster is having for lunch in less than "140 characters" - BOOM! Now there is Periscope, Blab.im, Pinterest, Instagram, Hamstergram and all the rest. |
Perhaps not Hamstergram. As for the others, they can be little overwhelming and completely frightening. But you know what? Love it or hate it, there's no avoiding it - if you're not on Social Media you are possibly missing business and handing your competitors the edge.
So throw caution to the wind and jump in head first!
Social Media is a digital marketing cash cow! You bet, even for YOU! So kick back, relax and breathe. I am here to demystify Social Media. It really isn't that intimidating, I promise! As a matter of fact, you have quite likely been practicing safe Social Media for years!
But before we go any further, let's make certain we're all on the same page around "digital marketing".
It's very easy - marketing is everything your organization does to discover then persuade your prospects your product is the greatest ... the simplest, cheapest, most innovative, speediest, smartest, most beautiful "absolutely must have it" product they will ever select.
Yours is the MAGENTA CRAYON in a pack of blah!
Then your "Marketing Strategy" is made up of all the other crayons in the pack-- advertising, public relations, direct mail, newsletters, brochures, yadda, yadda. Right? Well, just about. Have you ever gone to a networking event, talked to a potential prospect on the phone or even explained to someone you've met at a barbecue what you do for a living?
THAT, dear friends, is Social Media and you're already doing it!
See? Social Media is not very difficult after all. It's communicating, interacting, connecting and networking with people like you. It's sharing, talking about or generating information and concepts. That's it.
Just now we're doing this online and instead of coming face-to-face with just a few, come to Facebook and connect with 1.3 billion users. Or simply just the ones you know. Or used to know. Or want to know. It's your choice how you take advantage of Social Media.
So let's get down and dirty.
Maybe the primary change in business today is the value of the relationship between the organization and their customer. More than ever before, consumers value who they work with as much as they value the product.
So just how can you use social media in your small business to form that valuable relationship with your customers?
Here are six tips that can help you begin today:
Write a BLOG
Content is King so wow your potential clients with killer ideas and trends; significant new technology; exciting tidbits; provocative techniques and more. Tempt them, tantalize them, make them request more. Be courageous!
Empower, do not sell
We can all smell a sales pitch from miles away, so avoid it like the plague. Alternatively keep them revisiting for even more by delivering relevant information, free tips or merely inspire your buyers.
Produce a Contest, Take a Survey
Ask your visitors to come out and play. Interact your fans. Reward them. Let them help build your brand; it helps develop loyalty!
Keep the discussion going ... with you, with each other. Let them talk about their likes and desires. Who knows far better than they do? Pay attention well.
Steer them everywhere
Establish your strategy, help keep it moving and bring your client with you. Begin a narrative here but finish it over there ... on your website or a review or another program. Ask an edgy question but let them answer it. Any place they'd like.
Produce a video
Each and every minute, 100 hours of video is loaded to YouTube and watched by 490 million visitors, per month! Deliver them something fantastic to look at - YOU! A concise, animated video (30-90 seconds) will grab attention and hold it.
Finally, here's the great take-away, Social Media is for real folks, similar to you. If you really love what you do, believe in your service and love your buyers, here's your opportunity to blow your competitors out of the water.
So remove your tie, the high heels and go forth and flourish - welcome your ideal clients on Blab.im, LinkedIn, Facebook ... or Hamstergram.
Want to know how to leverage the power of Social Media? Download Kylie's FREE Social Media Strategy Template and discover how to create awareness of your brand, connect with your target market and engage your audience.
Get your FREE Strategy Now >> www.kreatology.com/free-social-media-strategy-template/
Kylie Garner is a Journalist, Photographer, Blogger, Online Marketing & Brand Strategist, Superstar Mum and Entrepreneur.
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