Amazines Free Article Archive
www.amazines.com - Tuesday, October 22, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133315)
 Advice (160848)
 Affiliate Programs (34735)
 Art and Culture (73685)
 Automotive (145676)
 Blogs (75042)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328481)
 Business News (426309)
 Business Opportunities (366263)
 Camping (10961)
 Career (72726)
 Christianity (15840)
 Collecting (11637)
 Communication (115055)
 Computers (241950)
 Construction (38995)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45775)
 EBooks (19685)
 E-Commerce (48202)
 Education (185237)
 Electronics (83492)
 Email (6392)
 Entertainment (159830)
 Environment (28935)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310267)
 Fitness (106057)
 Food & Beverages (62864)
 Free Web Resources (7938)
 Gambling (30225)
 Gardening (25103)
 Government (10512)
 Health (629465)
 Hinduism (2205)
 Hobbies (44037)
 Home Business (91554)
 Home Improvement (251339)
 Home Repair (46124)
 Humor (4820)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29545)
 International Property (3484)
 Internet (190980)
 Internet Marketing (146328)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80477)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98766)
 MLM (14136)
 Motivation (18213)
 Music (27001)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12673)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126614)
 Recreation & Leisure (95267)
 Relationships (87455)
 Research (16158)
 Sales (80317)
 Science & Technology (110207)
 Search Engines (23451)
 Self Improvement (153097)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49283)
 Software (82995)
 Spiritual (23464)
 Sports (116077)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307322)
 UK Property Investment (3118)
 Video Games (13428)
 Web Traffic (11726)
 Website Design (56815)
 Website Promotion (36564)
 World News (1000+)
 Writing (35764)
Author Spotlight
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
AEC OVERSEAS

Established in 2006, Abroad Education Consultants (AEC) is one of the most sought after overse...more
AMIT TIWARI

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more
CACEY TAYLOR

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more
WILLIAM ELSENRATH

I'm retired and help my wife with her home business. I do the work behind the scenes by writing arti...more


Entrepreneurs: Whatever Happened to Your Newsletter? by Susan Friesen






Entrepreneurs: Whatever Happened to Your Newsletter? by
Article Posted: 10/06/2015
Article Views: 1039
Articles Written: 181
Word Count: 1320
Article Votes: 0
AddThis Social Bookmark Button

Entrepreneurs: Whatever Happened to Your Newsletter?


 
Internet Marketing,Marketing,Ezine
Why NOT Sending Regular eZines is Hurting Business and What To Do About It

When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a month.

Sadly, this rarely comes to fruition. Months, if not years go by and nary a newsletter gets sent out…

Are you guilty of this too? Has your website been gathering names and email addresses of people who literally want to hear from you and you have hardly ever gotten around to sending anything out to these people?

So what happened? Why aren’t you taking advantage of this fundamental marketing strategy that could make a huge difference in your business success?

After reading this article, you’ll not only be reminded of why it’s so important to have a regular eZine/Newsletter in your marketing plan, but I’ll also provide tips on how to get you into the routine of fulfilling that plan.

Firstly, here’s a quick reminder of why you wanted to start a regular newsletter to begin with:

To keep in touch with your followers. The reason why keeping in touch with those in your database is so important is to avoid them from forgetting about you! Since it’s rare that a first time visitor to your website will immediately make a purchase decision, a newsletter is a way for you to keep in touch and remind them about your offerings. As a result, they will automatically think of you when they need what you provide or will think of you when a friend or associate needs your services. To showcase your expertise. People like following those that know what they’re talking about, especially if they have a desire to learn more about your industry. They very well could be shopping around for someone with your product or skill and need to be confident that you are the best choice for them. A newsletter provides an excellent way of doing this. To market your business inexpensively. It costs pennies to send out newsletter and your return can be immense. And since a newsletter article can also be a blog article, you now have two ways for you to expand your market reach by sharing the blog article to your social media followers. And don’t forget about the SEO benefits of adding a new blog post to your website too! To develop lasting relationships with your readers. The more you write and share about your expertise, the more your subscribers will get to know, like and trust you. The more they do this, the more likely they will want to do business with you or refer you to others. It’s clear why a newsletter is important to have, but I know, there are lots of “reasons” why you may not have one…

Don’t have enough time Don’t know what to say Don’t know how to write well enough or like to write at all Don’t think you have anything of value to share Don’t want to “bother” people by emailing them all the time I’m sure you can think of more, but these are some of what I hear most often.

So let’s examine this list of reasons and see what solutions can be found.

Not enough time. I used this one all the time, everything else was far more important than our own newsletters so they didn’t get sent out. My solution? Simply make the time! And this is done by making a commitment to this important task. Get started by scheduling a couple of hours into your calendar and stick to the appointment you’ve made for yourself. Honour your commitment by staying on task and not letting other things take priority. You only need to do this once a month but if possible, every two weeks is much better and some experts will say once a week is most effective. (We started sending out weekly newsletters over a year ago and it’s made a big difference.) I think it really has to do with who you are writing for – what are they wanting and how often would they love to get your valuable information. Don’t know what to say. This one can actually be as simple as listening to your current clients and remembering the questions they ask you. Or do similar listening on Social Media – what problems are people having that are related to your industry? If one person is asking, then the chances are many others are also seeking the same answer. Keep a log of questions you get throughout the day and then write an article about your response. It doesn’t have to be a long drawn out answer – short and informative is all that is needed. Don’t know how to write / don’t like to write. This can be solved a few ways. Believe it or not, there are people out there that actually LOVE to write and would be thrilled to help you out! There are virtual assistants, students and even us here at eVision Media who offer copywriting services for clients. All you need to do is write out the general outline of what you want to say and let the copywriter put it together for you. Another idea is to record your thoughts using a free recording service and have it transcribed by a Virtual Assistant. And if writing it not your cup of tea at all, create a video instead! All you need is a blog to post the video onto and then send out a newsletter telling people to click on the link that takes them to your blog post to watch. Nothing of value to share. Ok, tough love here… STOP THAT! Of course you have something of value to share! You wouldn’t be in business if you didn’t! Your clients love you for your expertise so never undervalue what you offer. Don’t let your lack of confidence filter through because people don’t want to hear from someone who doesn’t think they are very good. Do you? Don’t want to bother people. I get where you’re coming on this and it can be used as an easy scapegoat to avoid the whole newsletter thing. However, you’re forgetting one critical fact – these people signed up to actually RECEIVE a newsletter from you! If they didn’t want to be bothered, they wouldn’t have signed up or will unsubscribe. In fact, by asking people to sign up for your newsletter and then never or rarely send one out sends a negative message– that you can’t be counted on to follow through with what you promised you would do. Think about that for a moment… On a final note, it’s important to realize a Newsletter is NOT a form of advertising and should never be the main focus of your email (unless it’s a separate sendout and is not part of your regular Newsletter.)

So go ahead and take out your calendar right now and schedule a time THIS WEEK to write your next newsletter. Give yourself at least 2 hours to do some research and write down your thoughts.

If you don’t want to write the entire newsletter, then arrange for someone who will be gladly do it for you. If you are still unsure of whether a Newsletter is of value for you, schedule a consultation with me to help you come up with a game plan.

To your success, Susan Friesen

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

- See more at: http://evisionmedia.ca/entrepreneurs-whatever-happened-to-your-newsletter/#sthash.1jPpA796.dpuf

Related Articles - LinkedIn, Social Media, B2B, Entrepreneurs, Marketing, Leads, Connections, newsletters,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
JOANNA MORGAN

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more
JAMES OLEANDER

James Oleander is a professional writer on business and financial topics. He has published many arti...more
JASON NG

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license