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Pizza, cheeseburgers, cookies, French fries and soda – these happen to be some of the most addictive foods out there. Consuming junk food simply feels good and it gives you the satisfaction that no fruits or veggies will ever deliver. Why is junk food so addictive? Why do you feel powerless when it comes to resisting the temptation? Science has actually got a very good explanation of the addictive nature of junk food and the cravings that we have for it. The Science behind Junk Food Cravings Willpower could be insufficient to overcome the major cravings that you have for junky, fatty and sugary treats. According to a study presented in Frontiers in Psychology, the long-term consumption of junk foods makes us lose our desire for other kinds of meals. It’s normal for everyone to desire a heavy, delicious and calorie-rich meal every now and then. Eating junk food on a regular basis, however, changes brain signals and makes it impossible to feel satisfaction from anything else. In other words, substituting the pizza for a salad is a lot more difficult than actually coming to the conclusion you need to do it. It also involves faulty neurological signals that have to be overcome. This is why people don’t binge on carrots and celery. Food companies know what it takes to make junk snacks taste good. The flavours are rich and they hit your palate right from the first bite. Once you get used to this kind of hyper-stimulation, going back to healthy treats that have a much gentler taste becomes an incredibly difficult task. A final explanation is provided in the Why Humans Like Junk Food report by Steven Witherly. According to the author, two factors are at play. The first one is the taste and feel of the food, the manner in which it melts in your mouth. This is why the delicious crunch of potato chips is so addictive. The second factor focuses on the food’s macronutrient makeup. The perfect combination of far, salt and sugar in junk food makes you desire more and more. Dealing with a Junk Food Addiction To stop eating junk food and begin enjoying healthier treats, you may need professional assistance. Weight loss hypnosis is one of the most effective options for breaking out of the vicious cycle. Hypnotherapy for weight loss focuses on how you think and feel about junk food. It’s not about why – even if you know why you eat a lot of junk food, it still may be difficult to deal with the addiction. If you, however, get an opportunity to change the way you “think” about it, you will make some great first steps in the right direction. Through weight loss hypnosis, you can introduce major changes to your eating habits. If you don’t make a change on a sub-conscious level, old habits will creep back in very quickly. Hypnosis will help you establish feelings of deep satisfaction with healthier treats, thus you’ll never look back. Junk food addictions are very challenging but they can be overcome. Don’t give up and seek professional assistance, in case you can’t make the transition on your own. A bit of help will help you go a long way. Author: David Samson is a regular advisor to BBC Radio London. His work has been featured in The Times, Huffington Post and OK! Magazine. Using gentle & sympathetic techniques developed over 10 years practicing successful weight loss Hypnosis treatments at his Harley street and North London clinics. Please visit: www.davidsamson.co.uk Call David Samson to book a conversation now 020 8201 0618
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