Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. With latest advancements in technology, its key objective is to promote brands, build preference and to increase the sales through various digital marketing techniques. The client being the focus of the companies make use of digital marketing to persuade customers to buy that product. The brand marketing tactics mainly use the internet as a core promotional medium, in addition to mobile and traditional mediums like TV and radio. |
The various kinds of digital marketing activities include e-mail marketing, search engine optimization, online marketing, pay per click, search engine marketing, content marketing and automation, display advertising e-books, optical disks and games. It also includes non-internet channels like mobile phones used for marketing strategies.
Principles of Digital Marketing Strategy
Digital marketing mainly dependent on technology and internet which is changing so some principles must be considered while marketing of the products and brands on the digital media. It is a matter of identifying needs and communicating benefits to the customers. Here are some of the principles-
1.Clarifying business objectives: Marketing professionals must carefully analyze the business objectives actively to integrate emerging media into their marketing program.
2.Use of innovation teams to identify, evaluate, and activate emerging opportunities: It is essential to have a dedicated team identifying the emerging opportunities to achieve sales objectives.
3.Decoupling strategy and Innovation: Strategy and innovation used together give fruitful results for obtaining the goals of digital marketing. Innovation teams put their best to give new ideas for the branding of products.
Digital Marketing Channels
These channels serve the core objectives of finding a medium to promote their products as advertisers. This can result in two-way communication like buyer and seller, and to gain publicity for the product. Multiple online marketing channels are available in this regard, such as:
1.Social media- marketing through social networking sites like face book, twitter, pin interest etc.
2.Email marketing- is the most important channel where companies email to their customers.
3.Search Engine Marketing- it is the key for targeting people searching for their brand.
4.Affiliate marketing-it is the commission-based form of marketing making purchase on your site using sites, blogs.
5.PLAs-(Product Listing Ads) these are becoming more popular allowing richer ads that include product price, pictures etc. when searching for it.
6.SEO (search engine optimization)- marketing through search engines like Google etc gaining relevant content to attract customers to their website.
7.Behavioral targeting- this technique is becoming more popular by demonstrating similar online behavior to your customers. Retargeting- This technique make one to visit the site and a cookie is placed on their computer. It is one of the marketing channels with the highest ROI.
Summary- With digital marketing services, they create better customer experience by combining the use of technology, creativity and creating expertise to improve the marketing of products and services on the digital platform.
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