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Perhaps you're looking to establish an online presence for your business or you want to give your existing website a new lease of life. Chances are – unless you're a web designer yourself – you're going to have to pay someone else to do it for you. But a new website can be a substantial investment, so it pays to get it right. Understand what you want from a website Before you even start looking for someone to build your website, you need to have a very clear idea of what you want to gain from it and how this ties into your overall business goals, for example, more leads and enquiries, online sales, event registrations, increased awareness. With this in mind, it will be easier to choose the suitable person or company to build your website, plus you'll be able to track the return on your investment and measure the success of your website in the long run. Look for inspiration Get a good idea of the kind of websites you like and aspire to. What kind of design and structure do you think will work well for your website? What sites do you find most easy to use? Your web developer will try to interpret your vision into a fully functioning, well designed website, but you will need to be able to tell them what you do and don't like – and why. Don't judge based on price Asking how much a website costs is like asking how long a piece of string is. The cost can vary depending on what you require and who is carrying out the work. For example, an agency will almost always be more expensive than a freelance web developer. Just because one is more expensive than the other, it doesn't necessarily mean their work is of a better quality. Establish how much you have to spend and then try to find the service which offers the best value for money. You should also make sure that you check that there are no hidden costs, for example, will you need to pay them extra for hosting your site? Always ask to see their portfolio You should judge a web developer or agency on the quality of their previous work. The great thing about websites is that you can easily (and discretely) visit them and test-drive them. Do their sites load quickly? Do they work in different browsers? Are they well-designed and easy to use? Are their designs similar or do they demonstrate variety and creative flair? Ask for recommendations and references Ask colleagues and friends if they can provide a personal recommendation of a professional web developer or agency. Also, ask prospective developers and agencies if you can speak to other clients. Getting an honest reference about someone's work can tell you a lot more than any sales pitch. Look for similar work If you have special requirements for your website, for example an e-commerce driven, community based, or animated site, look for someone who specialises in this type of work.
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