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You recognize that in order to succeed in a competitive market you need to have the best brand experience for your customers. With the great waves of marketing change over the past few years the social and mobile web has given the consumer the power to choose on many different platforms. This leaves you with the task of finding the right agency to deliver your company’s message to your potential customers in the most efficient and effective way possible. We’ve compiled a checklist for you to help you make the right decision when choosing an agency. Step 1 – Know your bottom line The first step to work out is what you want your website and internet marketing to achieve. You need to consider carefully your aim, your goals and how you are going to measure success. For example, if your website is mainly e-commerce your focus is going to be on return-on-investment (ROI), conversion of sales, and building and maintaining your customer base. If you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed. When you know what you need to accomplish your goals, you will be able to see if an agency fits the bill. What to do? Ask the agency you’re interested in to provide solid proof of their capabilities. They should be showing you case studies or examples of how they have approached a problem and how they have provided a solution. Step 2 – Know your cost vs. value It’s usually the elephant in the room. Cost is definitely a deal maker or deal breaker when it comes to hiring an agency. As with everything else you purchase, the phrase “you get what you pay for” rings true in the world of web design and development. If you begin to cut costs solely for saving a dollar now, you may not reap as much value in the long-term when it comes to delivering the results you planned for in step one. So how can you justify the costs of your project? It’s simple math really. This is where you as a web business owner stops to do some research. What have you spent in the last year on your marketing and advertising? The past five years? How have those efforts brought a return on your investment? What to do? Ask your web design agency if they can provide clear evidence of the value delivered through tangible results. Remember it’s about value, not cost. If the web agency can provide a website or service that brings ROI, then cost isn’t a deal breaker. Don’t let sticker shock blind you from your goals in step one, if you do your research you may find that you’ve been spending money elsewhere without results for quite some time.
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