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Product Photography for an Effective Branding Strategy by Alick Willson





Article Author Biography
Product Photography for an Effective Branding Strategy by
Article Posted: 12/29/2015
Article Views: 108
Articles Written: 193
Word Count: 516
Article Votes: 0
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Product Photography for an Effective Branding Strategy


 
Business
Photography is a unique art of playing with images and makes the beautiful illusion of a mundane object. To capture the moment and beautify it with the several Photoshop effects gives an appeal to the reality. In the business world, images play a vital role to sell your products. The excellent version of the products is shown in the best possible background and the key features are highlighted for the benefit of the customers (also of the seller’s). This business of images for the purpose of commercialization is product photography.

The product photography London is the hub for amazing software and hardware to give the best look to the products. The photographers have the knack of orientation and design for the products pictures. The angle, the height, the lofts, the background, the color combination and everything is considered for a perfect shot and is well understood by them. The creative eye looks for the new and amazing way of capturing the products as the most elite models. After taking the shots, photo editing services come to help to make best out of it. The photo editing services does the same thing to a picture as make up does to the face of a model. When you want to convey a lot without saying a word, product photography is your tool. Be it jewelry, clothes, shoes, wine, fruits, furniture, a shaving razor, soap or anything for that matter; all get its defined status with fine pictures and alignments.

Using models for product photography is a very recognized way of doing the business. However, the models can be expensive sometimes and the amount of hassle going in should be avoided for saving time and mind; also many times you don’t get a suitable model for the product. Mannequin photography is at your bay giving you a cost friendly option of doing the best photography. The only problem coming wrapped with this option is the non-appealing effect of the mannequin pictures.

Photographers have come up with this unique technique for doing the mannequin photography without actually showing the mannequin. The ghost mannequin photography gives a wonderful 3D effect of the mannequin dressing while keeping the normal lay of the costumes just in place. The pictures are taken with mannequins or actual models with the perfectly suitable poses and shots. The pictures are then edited with Photoshop technology where layers are created, mask is refined and placed on the picture, several shots of the product are combined to get the desired features from each one, unnecessary parts of the foam board layers are removed and lastly the image is saved with addition of lots of shadows.

This procedure keeps the same depth as the original one and keeps the layers intact. After the editing procedure is done, all the layers are either flattened or merged and saved as a different file which is a more professional and realistic one. The perfect editing shall give an amazing 3D effect to the product picture and bring about the best presentation and increase the sales of the online stores.

Related Articles - Fashion Photographer London, Commercial Photographer, Commercial Photography,

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