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Business big data by Innes Donaldson






Business big data by
Article Posted: 01/06/2016
Article Views: 228
Articles Written: 1483
Word Count: 364
Article Votes: 0
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Business big data


 
Advice,Business,Consumer
Big Data, along with cloud, social media and mobility are among the four “transformative megatrends” that will shape global technology adoption over the next decade. At the core of this, India is very much having a key influence on how this is due to adopt and relay to the end user in the coming decade. India is witnessing a data explosion due to proliferation of newer devices like smartphones and tablets, increasing enterprise IT adoption and implementation of Government projects of considerable size. There are also another number of governments who are also seeing this shift and movement unfold.

There is a growing relevance of digital data everywhere with business users demanding valuable insights from the data generated, at any time in any place. Big Data presents an opportunity in areas of consumer product marketing and innovation, supply chain optimization, smart infrastructure and sustainability management, security and healthcare delivery. Enterprise mobility initiatives are not new to the business landscape. Organizations have been implementing mobility initiatives, but focus was on enabling voice communications and email access over mobile handsets. Rising consumer popularity of mobile internet access devices such as smartphones and tablets has set the scene for their incorporation into the workplace data .

Big data is a term that has taken prominence in the computing world over the last few years. It was perceived to be the most confusing technology term followed by “cloud” globally. As the popularity of Big Data has grown over the years, its meaning got diluted with some relating it to large volumes of data, some to increasing productivity and some as a marketing gimmick.

With rapidly changing data from social media, videos, location surveillance, audio/ images and machine-generated data, the ability to capture billions of these raw data points and transform it into actionable intelligence is making Big Data relevant for organizations today. Companies using Big Data can have a more complete picture of their customers, productsHealth Fitness Articles, operations and competitors to drive innovation and drive the overall quality and manner to which they can be able to make their processes work in their business.

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