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If you own a Business Owner, or you're an Executive or Advertising Professional it's a pretty safe bet that you share this objective. Pretty basic business 101 don't you think? Now, the tough part is how we achieve these results in the current economy. My main objective in this writing is to assist business owners and executives to think "outside of the box" when it comes to generating additional revenue and profits. As I visit and speak with area businesses there is a common trend that I have noticed. It seems that businesses dedicate a tremendous amount of capital and resources to attract new clients. One executive I spoke with told me he spends about $100 per lead. That's per lead generated by their TV advertising, not a confirmed new client or actual sale. That of course does not include print, canvassing, or other types of advertising. As I was researching for this article I came across many interesting studies and statistics. A study by the American Academy of Advertising noted that only 7% of TV viewers attended to a commercial break (6% ignored and 86% actively avoided). Think of all that money being spent by business to reach only 7% of the audience. As for myself, either I hit the mute button or surf to another channel. How about you? We are so bombarded that most conventional advertising becomes nothing more than pure annoying noise. Whether it is someone screaming at us on TV, someone stopping in our business to introduce their products or services or someone dressed in a Statue of Liberty costume waving a sign at us as we drive by, we tend to automatically shut them out and close off their message. Other studies show that the costs of attracting new clients and customers range anywhere from 5 to 8 times more than the costs incurred to keep and expand existing clients or customers. One way to increase revenue and attract new clients is by referrals, existing clients that will recommend your product or service to family and friends. Another way is to employ outdoor Digital Signage, a network of digital displays (LCD or Plasma) that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising. Why Should You Employ outdoor Digital Signage? No matter the industry, digital signage solutions give companies the ability to attract new customers, build loyalty and brand awareness, enrich customer experience, and drive bottom-line results. The effect is both increased referrals and increased Point of Purchase sales. The key is reaching out to customers through the deployment of attractive attention grabbing digital displays, eye catching videos,graphics that deliver valuable information, customer participation through the use of interactive kiosks or all three. Those enticements will pay large dividends at the register, totaling over $20 billion in additional revenue annually for businesses nationwide, according to research by Promo Magazine. According to the Point of Purchase Advertising International (POPAI), approximately 75% of buying decisions are made at the point of purchase. The key is attracting these new customers into your place of business. How can Digital Signage Benefit Your Business? Increase Revenue Businesses find measurable increases in incremental revenue associated with digitally displayed products and services not generally known by the customer. Emphasize specific high margin items, specials and limited offers in real-time. Promote and up-sell featured products at point of purchase. Businesses can also earn money with their digital signage network by selling advertising space to their suppliers. Augment sales staff While your staff may be busy actively servicing your customer's, digital signage provides a mix of brand offers, dealer specials, seasonal promotions, and other informational advertising. Wait time Well-positioned digital signage helps to keep a waiting customer informed and attention diverted to make wait time seem shorter. Restaurants, Clubs, can place them in their waiting area, advertising the specials, upcoming events and promotions. Customer Expectation Meets customer expectations: As customers grow to expect these types of promotional signage, companies must learn to align with customer expectations, and in the process will be able to present product and service information in a way customers have become accustomed to receiving it. Ensures Message management Digital signage permits you to customize content to your clientele, thereby reaching them when they're most responsive. Messages can be modified at any time with digital signage, keeping customers up to date on the latest products, sales, and specials offered by your company. Interactivity Strategically placed digital signage can offer your customers an interactive experience. Placing interactive digital displays with targeted product / merchandise displays provides detailed information to the customers "real time". No missed opportunities due to unavailable information. I hope this writing provides some useful "food for thought". If you would like to learn more about Technology Solutions that bring value to your business contact me john@thetvhoodie.com or visit www.thetvhoodie.com
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digital signage advertising, outdoor digital signage, business profits, business revenue,
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