Amazines Free Article Archive
www.amazines.com - Wednesday, August 21, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133300)
 Advice (160835)
 Affiliate Programs (34733)
 Art and Culture (73674)
 Automotive (145661)
 Blogs (75032)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328352)
 Business News (426309)
 Business Opportunities (366259)
 Camping (10960)
 Career (72696)
 Christianity (15840)
 Collecting (11636)
 Communication (115054)
 Computers (241950)
 Construction (38993)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6566)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48196)
 Education (185187)
 Electronics (83491)
 Email (6390)
 Entertainment (159825)
 Environment (28933)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110898)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (105986)
 Food & Beverages (62859)
 Free Web Resources (7937)
 Gambling (30220)
 Gardening (25092)
 Government (10512)
 Health (629365)
 Hinduism (2205)
 Hobbies (44032)
 Home Business (91545)
 Home Improvement (251326)
 Home Repair (46121)
 Humor (4817)
 Import - Export (5450)
 Insurance (45126)
 Interior Design (29544)
 International Property (3484)
 Internet (190976)
 Internet Marketing (146315)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80461)
 Link Popularity (4591)
 Manufacturing (20839)
 Marketing (98754)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9477)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7802)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12671)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95261)
 Relationships (87452)
 Research (16157)
 Sales (80314)
 Science & Technology (110169)
 Search Engines (23448)
 Self Improvement (153092)
 Seniors (6230)
 Sexuality (35942)
 Small Business (49281)
 Software (82985)
 Spiritual (23462)
 Sports (116077)
 Tax (7658)
 Telecommuting (34065)
 Travel & Tourism (307229)
 UK Property Investment (3118)
 Video Games (13423)
 Web Traffic (11724)
 Website Design (56808)
 Website Promotion (36557)
 World News (1000+)
 Writing (35763)
Author Spotlight
UDAY PATEL

Uday Patel Uday is a freelance content writer and search engine optimiser. He writes on diverse...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
AMIT TIWARI

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more
OLEG KOBETS

Oleg has been providing SEO, Copywriting and Content Management services for 10+ years. For the last...more
RAJESH THAPALIYA

I am in Nepalest tourism industery working since 2000 as a trekking porter to the senior tour leader...more


How frauds can ruin your advertising deal? by Davis J Martin






Article Author Biography
How frauds can ruin your advertising deal? by
Article Posted: 02/22/2016
Article Views: 312
Articles Written: 283
Word Count: 595
Article Votes: 0
AddThis Social Bookmark Button

How frauds can ruin your advertising deal?


 
Internet,Marketing
Whenever there is money to be made, there are going to be people who look for ways to cheat the system in their favor. This happens with online advertising, as both advertisers and publishers want to maximize their investment and earnings. If you have a website and are considering putting some sort of advertising on there, you need to be sure that what you are offering is of the highest quality, creating a winning system not only for you but also the advertiser, and the people who visit your site. That means you will need to avoid potential fraud situations, which could include the following:

Click Fraud When an advertiser pays to run ads on your site, the expectation is that real people will be viewing them. They will often pay based on the number of visitors that view your site, with many advertisers paying per view or per click. Publishers looking to cheat the system, and make more income, might pay for automated software and computers, or bots, to visit the site and click on ads. This translates to extra money for them, while the advertiser gets nothing in return as the click was not from a person interested in their product or service. When the advertiser analyzes the campaign data and sees that the numbers do not really add up in terms of views versus clicks and sales, they will become suspicious and will likely pull their ads.

Traffic Fraud This type of fraud essentially works the same as click fraud, but usually involves cheap click brokers using bots to send hordes of traffic to your site. In those cases, no one other than the broker benefits from the transaction, which is why you need to be very careful when buying traffic. Low quality traffic will make advertisers unhappy and you in turn will lose business.

Competitors There is a very high level of competition in advertising, both at the publisher and advertiser level, which leads to all sorts of underhand tactics on both sides. One of the most common is the inflation of advertising cost or lowering of add quality, both of which are designed to hurt the competition. You could be doing everything right, yet still find that your efforts are being seriously undermined by competitors looking to abuse the system.

Ad Server While you might believe that you will be protected by using any ad server, be aware that there are bot networks that basically attack all of the ads loaded onto the server. This is why you really need to do a little due diligence when deciding which ad server to choose. Yes, price, ad quality, and data reports are all important, but you also need to know what security measures the ad server has in place to protect you against the types of attacks we just described. Experienced and reputable ad servers are usually your best bet as they invest time and money to prevent fraud.

Online advertising can be a great experience for everyone involved, but only if all the necessary steps are taken to ensure that fraud is kept out of the equation as much as possible.

AdSpeed ad server for ad networks offers the latest ad serving technologies that can help you build your own ad network of publishers and advertisers and effectively manage advertising inventory of multiple websites. AdSpeed’s goal is to help ad network operators manage their ad operations at very minimal ad server prices. If you want to know more information on ad serving cost, you can visit https://www.AdSpeed.com

Related Articles - advertising deal, click fraud, traffic fraud, competitors,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
JASON NG

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
NAIMA ROCCA

Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
LUMINHOME LIGHTING

About Us Luminhome Lighting provide one-stop services in lighting design and manufacture of LED lum...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license