Let us assume that you are way too organized that you are able to spare enough time, perhaps a month or so, before a trade show exhibit. With this, you have the luxury to create graphic designs and decide on the kind of displays you want to put up.
Any printing company would ask you things when you want them to create trade show displays for you. In most cases, you would be required to submit a map of the trade show center as well as the location of your booth. This is important to distinguish where people would mostly pass by, or to see the probability of people passing through your booth location. Once this is known, the company would ensure to make your visible graphics perpendicular to where people would pass in order to attract them to your booth.
Let’s say you already have your booth
If you are a small business company, you’ll probably get an 8 x 8 booth that is halfway through the trade show center with just usual number of people passing by. The very thing to have would be double sided retractable banners, or the like, which you put up perpendicularly to where people would go by. The is valuable to note as USSC, or United States Sign Council, has tested that perpendicular signs is twice probable to be seen compared to parallel traffic. This actually does the work for you to catch probable clients.
Since you have an average-sized trade show booth, it is recommended to get an 8 x 8 pop up display as a banner wall or the so-called backdrop. Your logo and marketing message should be placed at the top of the trade show display, because people or some other objects might block the lower area.
Now, let’s move onto the front part of your booth. It is good to place a multi-media TV which would demonstrate how to use your product, as well as other features. This is a very good trick to attract people’s interests. One other way would be displaying a drawing where you could provide items you are marketing. In this case, you should place a table at the front of the trade booth with the drawing box on. You could also display brochures and business cards on the table that is if you don’t have any brochure stand whatsoever.
If there is still a space at the sides of your booth, you could hang fabric banners from the curtain rods that outline the trade show booth. If not that, you could display more tables with table tops on easels or mini pull up banners. On the other hand, if your items are small, you can display them on the table as well. Furthermore, a good idea would be to be put fabric banners designed for tables to cover the space under the table where you could keep brochures, boxes, or other merchandise. Also, these kinds of banners could be beneficial if imprinted with advertising logos and taglines.
I hope that you now have the ideas you are looking for in making trade show booths that would effectively draw clients’ attention. Best of luck!
ABOUT THE AUTHOR
Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!
He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!
