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Easter is one of those peak periods of the year when wholesale chocolate suppliers can expect a huge amount of business with orders flowing in from all across the country. If you look on the shop shelves and at the special display units, it’s pretty obvious that the vast majority of Easter chocolates are aimed at the younger market – the children. This is understandable, after all, Easter eggs, Easter bunnies, and all the rest do appeal to the younger generation, and they make a sizable contribution to the wholesale chocolate supplier’s revenues and profits both for the Easter period and, indeed, the entire year. But What About the Adults? Thankfully, today there is a much greater awareness of the fact that adults also like chocolate. But they demand a different type of chocolate and the regular chocolate confections that we find in the supermarket just don’t cut it. Today’s chocolate-loving adult has a more sophisticated taste and is on the lookout for new and innovating taste experiences. As a supplier of wholesale chocolate you must realize that the adult market in general, and at Easter especially, is an important part of your cash flow. It may not generate the volume of trade that the kids market does, but it’s important to diversify and exploit all avenues in order to increase revenues and profits. More and more chocolate manufacturers are providing sophisticated products that are aimed squarely at the adult market – even at Easter. Boutique Chocolate for the Sophisticated Palate Over the past few years, the public’s perception of chocolate has been changing and tastes have become more sophisticate. Demands for quality and innovation are on the rise. As a result, there are many, many small, boutique chocolate manufacturers providing their own take on what constitutes fine chocolate. Each produces a unique range of tastes and textures often using exotic raw materials. The end result – some delicious and surprising chocolate creations that will delight the taste buds and excite the imagination of the discerning adult chocolate lover. Booja Booja (Arabic for ice-cream) are selling some amazing hand-painted, fair trade organic truffle eggs. Made in Kashmir, each unique egg is filled with an assortment of dairy, soya and gluten free chocolate delights. Divine can offer the discerning chocolate aficionado milk, bittersweet, toffee, sea salt and raspberry eggs each stuffed with some equally sumptuous mini eggs. Montezuma, known for their British Pudding Bars also have a special Easter collection of organic chocolate eggs filled with some of their amazing truffles. The Grown Up Chocolate Company has a small, but tantalizing selection of chocolate eggs with some unique fillings like white custard ganache covering a passion fruit caramel. Prestat makes a whole range of boutique chocolates for young and old alike. But this Easter, they are providing those of us who like a little bit of “spirit” in our chocolate something special – a champagne truffle Easter egg and a London Gin truffle Easter egg. So, have a happy and tasty Easter and keep your chocolates away from the kids! Angelina Moufftard works for hf Chocolates, established wholesale chocolate suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. Working with the most dedicated suppliers from France, Spain, Germany, Holland, Belgium, the USA and the UK, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.
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