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It should come as no surprise to anyone that digital content is a dominant force in marketing. After all, everyone from toddlers to grandmothers are picking up smartphones and tablets and surfing the World Wide Web. As an event planner, however, you know that sooner or later, those technophiles must leave their seats in front of screens and enter the real world to socialise. And it’s your job to inspire consumers to make that move sooner rather than later. To begin attracting individuals to an event or meeting, you might think about leveraging technology. Yet, that doesn’t solve anything. After all, how many “parties” have you actually attended on Facebook? Chances are none. The fact of the matter is that digital print job commitments are flimsy at best, and online ads are quickly forgotten in a sea of data. So, alternatively, you can catch people’s attention when they aren’t in front a computer with a million other distracting options. The solution lies in print. From banners to fliers and posters and presentations, you’re probably more likely to attend an event with good looking promotional materials placed in the perfect location. And while you might be thinking that only Generation-Xers still use print, you’d be wrong. In fact, the one generation that many assume to never reach with print is actually the one embracing print through digital print marketing collateral. Customers will judge a book by its cover. That is a fact that extends far beyond printed materials. You need to capture the attention of consumers and professionals by having the best possible fliers, banners and posters. To ensure that every marketing collateral is up to par, you will need to work with cloud-based printing services that have crystal clear type and vivid colours.
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