There were times when finding your partner happened through a newspaper. But, the enhancing digital trends have taken over the newspaper classifieds system and today the online matrimonial business is the talk of the town. Today, the online business has taken over the newspaper business and in the coming years, it is believed to grow even more. The business of online matrimony which was around 500 crores in the year 2013 is expected to reach 1700 crore by the year 2017. |
The three major reasons responsible for accelerated growth for online business are the convenience, efficiency, and time-saving procedures. The number of registered profiles are growing up each year on the accounts of economic and logistics reasons.
Why the acceleration?
As said, the major reasons behind this switch of newspaper to online sites are that the online business is much easier and a convenient business for anyone looking for a partner.
There are more options and it is easy to look for a suitable match in the same community. Be it Punjabi Matrimony, Agarwal Matrimony, Rajput or any other caste in the Indian subcontinent, you can find a number of matches, unlike the newspapers wherein a small column there is every information.
With innovative user designs and mobile and tablet friendly versions, the websites are gaining more and more popularity.
Are the Online Site Trust Worthy?
When it is your life that is at stake, you definitely need a source that is trustworthy and reliable. The beginning era of online matrimony coming into the picture was not very successful. The main reason behind this was the alarming rate of fake profiles which led to decreasing interest of serious lookers. Later, the websites invested a lot in background verification to gain back the trust and today the sites have a stable credibility. Along with that, the standing filters have made it far easier for a person to look for their bride or groom. Also, easy user experience let’s aged people use it.
The Success Factors
The concept of arranging marriages works in 80% of India and hence the success rate of online matrimonial services is high. Also, the sites have worked constantly building trust through campaigns to demonstrate the arranging side of marriages. Pick up any advertisement and you will realize the emotional connect that they try to build work perfectly for them. Also, these sites ensure there is properly connect between youth and marriage works towards their popularity.
Common Misconceptions about Matrimonial Sites
A lot of misconceptions have attached to the concept of matrimonial sites in India. Some of the common one include:
• Matrimonial Sites have unverified profiles • There are only fake profiles online • The photos can be used for different purposes • Matrimonial sites can ruin my social image
Though having these misconceptions for someone who is genuinely looking for a life partner. But online websites have tried a lot for improving the verification systems and gaining trusts of their clients.
The Positive Sides
From Agarwal Matrimony to Kayastha Matrimony, you can find a number of profiles on online matrimony sites. As said the filters make it really easier for the people to find their soulmates.
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