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Marketing From An Educational Institution Perspective by Jordan Sampson
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Marketing From An Educational Institution Perspective |
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Business,Marketing
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The marketing field gives the most opportunity for an individual to be creative. The objective of marketing is to create a stable channel between consumers and suppliers. Marketing from an educational institution can vary from the traditional processes of marketing. Kenny Day, Marketing Communications Coordinator at Oklahoma Baptist University (OBU), explains that, in most ways, the marketing strategies and goals can be the same, but there are differences that can affect the processes. In any marketing department, the structure will determine the efficiency or success of a company or institution. The Structure found at OBU is the same type of structure that can be found in most marketing functions. The structure is centralized with 6 marketing members in various focal areas. The members are then under a single individual, the Assistant Director of Marketing of OBU. OBU’s overall goal is the effectively communicate their key message. The key message consists of the university’s cost to attend or academic notoriety. To effectively communicate the message, the department needs the ability to write and think critically, while also being flexible. This is helpful to convey the correct message to prospective students or employees. The marketing industry does not come without challenges. A marketer faces the challenge of time, prioritizing, and being on the same page. Marketing department can have many projects going simultaneously. This usually means the time that an individual would like to spend on a project is not always attainable. A marketer will also need to determine the projects that hold the most significance. In most cases, it will not be feasible to spend an equal amount of time on each project. Last, would be creating a department where the work is always synonymous. Everyone works on their own projects of function of the marketing channel. The tight deadlines and required focus leaves little time to synchronize the projects among the whole department. Finally, marketing at an educational institution can be limited in the reach and content. For most educational institutions, the marketing is set in a budget. The budget is restricting to the amount of marketing or the reach that can be attained in each period. This differs from traditional companies, where they have the option to release more funds, if needed to complete a project. Secondly, the ethical guidelines must be applied when marketing for a university. This is a necessity, especially for Christian universities, such as OBU. A traditional marketing team can be loose with the guidelines, whereas educational institutions are expected to uphold the guideline. There are many similarities in the process of marketing from any perspective. Ultimately they have the same goal of offering a product that will sufficiently meet the customer’s need. This can be displayed by the amount of competition in marketing. It is better to accentuate your qualities rather than expose flaws of the competition. In the end, the customer will want a quality product and will favor honest, trustworthy marketing.
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Marketing, Educational Marketing, Educational Marketing,
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