Wayfinding in hospitals can be like trying to get out of a maze. It can be a challenge not only for patients and visitors but also for hospital staff, especially for those who are new to the facility. While having the right hospital signage helps people navigate efficiently in a maze-like healthcare facility, it also leads to massive cost savings as less support staff is required to assist patients, their families, and visitors with information and navigation. |
Hospital sign boards help in delivering correct, concise information and strengthens a strong brand recall in visitors. There is immense competition in the healthcare sector when it comes to delivering world-class facilities, which makes it extremely important for hospitals to present their facility’s premises with top-notch signage. It might not seem obvious, but hospitals compete in every aspect of their services. Hospital signages play an important role in differentiating one hospital from the other in terms of ease of wayfinding that, in turn, reduces patients’ stress.
The primary purpose of a hospital signage is helping people find their way. While it involves the principles of communication, the success or failure of a signage also depends on the art of communication. Hospital sign boards are a serious matter of patient and customer relations issue for healthcare and all types of medical facilities — from small clinics to mutli-speciality hospitals. And when it comes to healthcare signage, one size does not fit all. Understanding the advantages of hospital signages and keeping a few important aspects in mind will go a long way in helping you find the right signage for your hospital.
Advantages of an Efficient Hospital Signage System
A good hospital signage system ensures that your patients and visitors know what your hospital offers in terms of treatments, health checks, etc. It also allows the best possible usage of all your facilities. A well-designed signage that is visually engaging and communicates relevant information is a boon for patient satisfaction and for your overall business.
For patients visiting your healthcare centre, the experience starts as soon as they enter the premises. They need guidance to reach the right department. Placing wayfinders and healthcare sign boards with clear information, symbols, and arrows will help them reach their destination easily. The use of multiple languages commonly spoken in the area where your hospital is located is appreciated by patients as it makes it easier for people from all walks of life to understand your hospital signage system.
Key Criteria for Effective Wayfinding in Hospitals
1. Use a wide array of visual signs: For your hospital signage to be successful, use a mix of words, images, symbols, color, architecture, art, and landmarks.
2. Maintain consistency: Use a consistent visual language throughout your hospital signage system to help vsitors anticipate where the next sign will be.
3. Establish heirarchy: As much as possible, place each sign at the same height and at similar junction points.
4. Make sign boards a part of the architecture: Ensure that the hospital signage blends with the interior design to avoid making it stand out as an eyesore.
5. Keep the signage system up to date: Update the latest messages and patient information where necessary; a signage is more than just for finding directions.
6. Expect frequent change: Be prepared to modify your hospital signage for changes such as new rooms coming up, changes in ownership, department expansions, etc.
Implementing a good hospital signage system can make a great difference to your healthcare facility and to your patients. Introduce an efficient system or make adequate changes to your existing sytem to ease patient and family stress, assist in wayfinding, as well as improving your hospital’s outreach.
I am a Digital Marketing expert with over 9 year’s experience of handling online business portals of different companies. I am very passionate about helping clients reach out to their customers through the ‘World Wide Web’ and meet client targets. I have worked for clients from various sectors including e-Commerce, Cosmetic Clinics, Real Estate, Insurance, Hospitals etc. Off late I has taken up content writing to help create more meaningful content for my clients.
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