It is possible to optimize the images in your website especially for the benefit of image search and classification but there are at least two important things that you will need to remember. First and foremost you will need to optimize the images and then you make sure that the elements on the page are in such a way that they promote the ranking of the images in the searches. It is also important to improve your image recognition by optimizing the image sizes so they can load faster and also enhance the loading speed of your webpage. Some of the most important ways to enhance your search analytics include: |
Image size: For your image search and classification campaign to go right you want to make sure that the images are just the right size. Even though the size of the image will not directly have an impact on the ranking it will help by ensuring that the page loads faster which is one of the attributes that helps in image recognition and search engine ranking.
Image name: You can ensure better image recognition by ensuring that the image has a simple and straight forward name. If you intend to have the image help in image search and classification, instead of leaving it a name such as img85238464729403830810-6579.jpg you need to give a name that the search engines can recognize better.
Alt text: The Alt text refers to an accessibility feature just in case the image is not accessible or it cannot be displayed for one reason or another; this is an extremely important and beneficial feature. However, you want to make sure that it has 120 to 125 characters and also as many words as can be used to describe the image. The use of keywords may not be very necessary in image search and classification unless they have been used to aptly describe the image.
Title tag: The title tag plays an important role in image recognition since it can add some extra visual information to your images when someone hovers the cursor over it. While it may not hold as much importance as the Alt text, it still will make your images more informative and in some cases it helps to make sure that the image is more informative especially when it is displayed as a caption; what’s more, the search engines could just start giving it more attention.
Context: Usually search engines want to know that an image has been used in the correct context in order to build authority. For instance, if you have a page with nothing more than info-graphics of how to rank an image higher will be ranked lower than info-graphics that are on a page with a complete article on the topic together with supporting info-graphics.
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