How present is your business on the internet? Nearly every consumer who has access to the internet uses it to research products and services before they buy, so if you don’t have a solid web presence, you’re likely missing out on sales. It’s important to make sure you have the right kind of presence, though. It isn’t enough to create a website and leave it to fall into the Google abyss. Whether you do it yourself or hire someone to provide SEO services in Los Angeles, you need to be focusing on these websites as well. |
Facebook has 1.28 billion active users each day, many of whom follow their favorite brands. If you have any social media presence at all, you're probably already on Facebook, but are you using it correctly? Facebook is best for local businesses that want to bring in more patrons. To use it most effectively, start with the right name. Use the name of your company, add "official" to the name if possible, and if you own a franchise, include the location in the title. After you pick the perfect name, make sure you customize your URL with your business name and fill in the about, mission and description sections. Finally, be sure to post at least a few times per week.
If you own an entertainment-based business, Twitter is an excellent option. The trending hashtags are a great starting point for creating tweets and having conversations. Use your brand's name and be sure to fill in the short bio section. Use keywords and hashtag the most important one if you can. For example, if you own a travel business, you'll probably want to hashtag the word "travel" in your bio. You may also consider hiring SEO services in Los Angeles to help you optimize Twitter and learn how to use hashtags to your advantage.
If you own a business that sells online, it would be highly beneficial to become an Amazon seller. When listing your products on the website, it is important to focus on the title. Use it to include a brief description that mentions the brand, a short description, the size, the color and if necessary, the key material and quantity. If you sell leggings, you'd have something such as "Brand Name Basic Leggings 25 Solid Colors and Prints Regular and Plus Sizes." In the section for search terms, avoid using commas or duplicating words and don't worry about using commonly misspelled words. Instead, focus on using your 50 characters to get the most important keywords and nothing else listed. Finally, be sure to use professional photos for your listings.
The truth is, whether it’s with a website and Google or by using multiple social media or selling websites, keeping yourself at the top of the ranks takes a lot of time and effort. If you are the primary or only worker for your small business, maintaining your accounts may be too much to ask when you have many other responsibilities. A company such as 180fusion can provide SEO services in Los Angeles to help you with every aspect of your business.
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