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Award-winning creative consultancy Masquespacio just finished the design for Doctor Manzana’s flagship store near Valencia, integrating brand identity with interiors design… Retail design is highly dependent on the experience that it generates for the customer, the relationship chord that it touches and its aftermath! Doctor Manzana (DM) and Masquespacio association began in 2013, when the latter redesigned the DM brand and created their first flagship. Specializing in smartphone repairs and gadgets, and smartphone cases above other accessories, the brand reinvention focused mainly on the 54 degrees angle of touch screens. That angle was applied both, to the brand as well as to the interior design, besides four different colours: green and blue as a reference to the doctor, salmon for the fashionistas and purple for the geeks. Metal on the other hand was used to add an industrial touch that would remind one of research and laboratories. For this, the second DM store, the designers sought to maintain the brands’ already-established identity, offering a new custom-made design that could be recognized by DM’s clients and at the same time propose a completely different design for this new point of sale. Through this design, one can still recognize the 54 degrees angles, colours and materials, but giving more importance to the metal finishes. Also, compared with the first store, additional elements have been added to propose a better service related to storage and the change of the kind of products on sale. Highlighted is the space that is proposed to serve for workshops and talks, that is completely separated from the store and includes the Doctor Workshop high stool chair designed by Masquespacio and that will be the first official product sold directly through Masquespacio below their sub-brand Mas Creations. check out the visuals on indiaartndesign.com
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retail design, store design, experience design, display systems, display design, visual merchandising, brand identity,
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