Amazines Free Article Archive
www.amazines.com - Sunday, December 10, 2017
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133212)
 Advice (160240)
 Affiliate Programs (34721)
 Art and Culture (73422)
 Automotive (145316)
 Blogs (74870)
 Boating (9832)
 Books (17124)
 Buddhism (4119)
 Business (1325277)
 Business News (425886)
 Business Opportunities (366164)
 Camping (10941)
 Career (72634)
 Christianity (15799)
 Collecting (11634)
 Communication (114979)
 Computers (241801)
 Construction (38719)
 Consumer (49337)
 Cooking (17034)
 Copywriting (6550)
 Crafts (18185)
 Cuisine (7525)
 Current Affairs (20340)
 Dating (45733)
 EBooks (19669)
 E-Commerce (48169)
 Education (184592)
 Electronics (83367)
 Email (6387)
 Entertainment (159555)
 Environment (28863)
 Ezine (3038)
 Ezine Publishing (5441)
 Ezine Sites (1550)
 Family & Parenting (110846)
 Fashion & Cosmetics (196162)
 Female Entrepreneurs (11837)
 Feng Shui (130)
 Finance & Investment (310063)
 Fitness (105258)
 Food & Beverages (62663)
 Free Web Resources (7931)
 Gambling (30194)
 Gardening (25039)
 Government (10502)
 Health (627911)
 Hinduism (2156)
 Hobbies (43999)
 Home Business (91527)
 Home Improvement (250925)
 Home Repair (46053)
 Humor (4786)
 Import - Export (5422)
 Insurance (45051)
 Interior Design (29523)
 International Property (3485)
 Internet (190829)
 Internet Marketing (146200)
 Investment (22811)
 Islam (1169)
 Judaism (1356)
 Law (80099)
 Link Popularity (4592)
 Manufacturing (20750)
 Marketing (98625)
 MLM (14135)
 Motivation (18196)
 Music (26987)
 New to the Internet (9473)
 Non-Profit Organizations (4046)
 Online Shopping (129578)
 Organizing (7786)
 Party Ideas (11837)
 Pets (38042)
 Poetry (2234)
 Press Release (12643)
 Public Speaking (5617)
 Publishing (7512)
 Quotes (2405)
 Real Estate (126530)
 Recreation & Leisure (95106)
 Relationships (87381)
 Research (16125)
 Sales (80280)
 Science & Technology (109982)
 Search Engines (23432)
 Self Improvement (152976)
 Seniors (6216)
 Sexuality (35905)
 Small Business (49262)
 Software (82852)
 Spiritual (23389)
 Sports (116377)
 Tax (7655)
 Telecommuting (34060)
 Travel & Tourism (305755)
 UK Property Investment (3117)
 Video Games (13416)
 Web Traffic (11689)
 Website Design (56739)
 Website Promotion (36525)
 World News (1000+)
 Writing (35394)
Author Spotlight
DAN ABELOW

Dan Abelow is an American inventor, author, speaker and technology consultant. His latest patent-pen...more
REMI LEE

Hello. My name is Remi and I am the owner and operator of R & D Carpet Clean, Houstons fastest growi...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
SARA DAWSON

Sara Dawson works with clients to manage weight loss ...more
SUJITH FONSEKA

I’m Sujith Fonseka 34yrs old from Colombo. My Online Health & Beauty Tips offers a lot of great eboo...more


Key Steps Before Implementing an Online Marketing Plan by Susan Friesen






Key Steps Before Implementing an Online Marketing Plan by
Article Posted: 09/25/2017
Article Views: 516
Articles Written: 102
Word Count: 790
Article Votes: 5
AddThis Social Bookmark Button

Key Steps Before Implementing an Online Marketing Plan


 
Internet Marketing,Internet,Business
Part One: You Have a Website; Now How Do You Attract New Clients?

Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online.

Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business.

So you get a new website build, but what about getting qualified potential customers to it?

The truth is, traffic is the life blood of any business website and not having any can be very harmful to the bottom line.

This is where on-site SEO, off-site SEO, paid efforts, content marketing and social marketing can all work together (and should) for a complete online marketing approach.

What makes one component necessary is often the ability of the business owner to perform it. That can mean hiring marketing professionals, taking the time to attempt it themselves, or having a solid budget for paid methods and experts to navigate them for you.

Ideally you want it all so all bases are covered. Many businesses have none of these tactics in place, or have them done wrong and as a result are struggling to gain qualified leads and traffic.

This article covers what you need to gain traffic to your website and next week we'll get into more specifics of what to do once these preliminary steps are done.

Do These Three Things Before You Start Marketing

Before you start creating your marketing strategy there are three things you, or your marketing firm should do first: 1. Install Google Analytics 2. Set up Google Search Console (formerly webmaster tools) 3. Within Google Analytics (GA) set up a conversion (or conversions if you have more than 1 way to measure the success of a user’s experience on your website)

These three components are free and by having them set up, you can now measure how effective your marketing is.

These tools are great for showing you what is happening with your website traffic. While there are thousands of third party tools promising to give more insight and help you gain traffic, they are all simply more in-depth diagnostic tools who’s relevance is the promised importance of providing an edge over the competition by way of the deeper level of insight.

The argument against using them (aside from the often astronomical cost) is that Google is the one providing the tools listed above so it’s best to stick to what they have deemed of importance to your efforts with their free methods of analyzing user experience and website performance.

Another thing to do before you start is test your website’s speed. Also make sure it’s going to work well on mobile devices. Google has seen sharp and rapidly escalating mobile usage over the years and since late 2015 even have Accelerated Mobile Pages. Mobile is key to the success of your site so make sure your website loads well on mobile devices.

Key Phrases Are Your Business’s Best Friend

The next thing you will need is a key phrase list. This will be a guide on the terms you want your website to show up in the results for when searched. In the past, these lists were much firmer but since Google has grown, it can infer meaning behind words or even groups of words that lead to an implied purpose.

How to define keywords and phrases:

• Use the Search Console to check your existing traffic and see what has been searched for in the past that was clicked on. • Check your competitor’s websites to see what kind of terms and phrases are coming up often (this shows you what they’re trying to rank for). • Use a keyword tool to check volume of the phrases such as Google’s keyword tool. • The best thing is to ask yourself and your team honestly what it is you do that provides value to your clients.

Your key phrases you want to rank for should all then be associated with a relevant page on your website. They should appear in the website copy (and in other on-site SEO signal spaces like Meta tags etc.).

Once you have these key components in place, you are now ready to create a marketing plan and start driving traffic to your website so your business can start reaping the rewards of your efforts.

And whether you're focusing your business marketing on local SEO, SEO with content marketing, Adwords, or usability assistance, it’s best to employ trustworthy online marketing professionals than to attempt it yourself. Be wary of tricks or anyone unable to demonstrate the efficacy of their efforts.

Related Articles - Analytics, website marketing, websites, content marketing, social media, keywords, SEO, marketing professionals, Google Search Console, website visito,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
10/08/17 - 1:27:07 AM - Roopokar
Nice article. A website is a valuable component for your business. You can achieve new markets as well as provide more easy service to the existing customers only with the help of a professional business website. So, if you need a business website or want to redesign you website, please visit: http://www.roopokar.com/

10/08/17 - 1:26:01 AM - Roopokar Creative Studio
Nice article. A website is a valuable component for your business. You can achieve new markets as well as provide more easy service to the existing customers only with the help of a professional business website. So, if you need a business website or want to redesign you website, please visit: http://www.roopokar.com/

10/05/17 - 10:46:09 PM - Jon
DIRECT/EASY LOAN FOR INVESTMENT I am currently working as a business consultant and by virtue of my past working experience, I have contacts to high net worth Individuals and Investment firms in need to place funds into different projects to generate profits. Now, the funding would be provided as a soft loan at 3% Return on Investment (ROI) with minimal documentations required to complete the funding modalities. Indicate your interest for additional information. The loan is free and will be bank to bank transfer on approval I anticipate your reply. Contact us via Email: t_george55@outlook.com lets solve your financial problem.

Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. Latest releases: "Songs fr...more
RAHUL KAMSHETTY

I am a Digital Marketing expert with over 9 year’s experience of handling online business portals of...more
MAN HEALTH

John Dugan is a respected professional author who is noted for his contributions to a variety of new...more
DESIREE MICHELS

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
LUMINHOME LIGHTING

About Us Luminhome Lighting provide one-stop services in lighting design and manufacture of LED lum...more
ROGER LEWIS FISCHEL

Roger Lewis holds a doctorate in language and literacy from a major midwestern university. His inter...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
RENE VALENCIA

My name is Rene I am a Las Vegas nightlife blogger and long time socialite. I currently write for bo...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2017, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license