Amazines Free Article Archive
www.amazines.com - Saturday, October 19, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133313)
 Advice (160846)
 Affiliate Programs (34735)
 Art and Culture (73685)
 Automotive (145676)
 Blogs (75043)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328475)
 Business News (426309)
 Business Opportunities (366262)
 Camping (10961)
 Career (72723)
 Christianity (15840)
 Collecting (11637)
 Communication (115055)
 Computers (241950)
 Construction (38995)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45775)
 EBooks (19685)
 E-Commerce (48201)
 Education (185234)
 Electronics (83492)
 Email (6392)
 Entertainment (159829)
 Environment (28935)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310267)
 Fitness (106054)
 Food & Beverages (62863)
 Free Web Resources (7938)
 Gambling (30224)
 Gardening (25103)
 Government (10512)
 Health (629461)
 Hinduism (2205)
 Hobbies (44034)
 Home Business (91554)
 Home Improvement (251339)
 Home Repair (46124)
 Humor (4819)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29545)
 International Property (3484)
 Internet (190981)
 Internet Marketing (146328)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80476)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98766)
 MLM (14136)
 Motivation (18213)
 Music (27001)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12673)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126614)
 Recreation & Leisure (95264)
 Relationships (87455)
 Research (16158)
 Sales (80317)
 Science & Technology (110204)
 Search Engines (23451)
 Self Improvement (153096)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49283)
 Software (82994)
 Spiritual (23464)
 Sports (116077)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307319)
 UK Property Investment (3118)
 Video Games (13427)
 Web Traffic (11726)
 Website Design (56814)
 Website Promotion (36564)
 World News (1000+)
 Writing (35764)
Author Spotlight
WILLIAM ELSENRATH

I'm retired and help my wife with her home business. I do the work behind the scenes by writing arti...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
SHWETA SINGH

This article has been written by a verified author, Shweta Singh. She has been in the business of wr...more
OLEG KOBETS

Oleg has been providing SEO, Copywriting and Content Management services for 10+ years. For the last...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more


Getting Your Business Ready NOW for Holiday Shopping by Susan Friesen






Getting Your Business Ready NOW for Holiday Shopping by
Article Posted: 12/03/2017
Article Views: 732
Articles Written: 181
Word Count: 836
Article Votes: 0
AddThis Social Bookmark Button

Getting Your Business Ready NOW for Holiday Shopping


 
Internet Marketing,Marketing,Business
Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays

Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years.

Now that we’re in the age of eCommerce and Amazon is the biggest company in the world, businesses are competing for the same customers who used to trample over each other in malls trying to get the best deal or the last trending toy.

This is not any different for those whose website is designed for lead generation.

Even if you’re already selling online, whether it’s a product or your service, you may not have all your bases covered. So today I’m going to talk about what you can do to make sure your business is optimized for the biggest shopping/lead generation season of the year.

Did you have a Black Friday or Cyber Monday sale?

If you did offer a discount or some other incentive for these two recently passed shopping days then you likely have a lot of abandoned carts or lead contacts that didn’t turn into clients or customers.

In online marketing, remarketing has become a great way to reach back out to people who expressed interest in what you do but for one reason or another never actually became a paying client.

If you examine who contacted you and what happened in between them contacting you or trying to make a purchase and them leaving without converting (this is when they become a client or customer) then you will see many opportunities to address what can be understood as gaps in the user experience.

Was your shipping too high? Was the way you contacted a potential lead too aggressive or too passive? Those leads would have become paying clients without that gap.

So fill the gap! Growing based on feedback is how good business evolves. Take the information and learn from it and then apply it. The analogy many adhere to is a leaky bucket. If you have a leak in the bucket you should repair that leak before adding more water. Consider the holidays a coming storm with flood warnings!

Now if you have a repository of emails to reference you can draft an announcement about the change so it not only stops presenting a barrier for future leads, you’ve also let old failed leads know that you’ve changed and they can return for a better experience.

How you go about reviewing falloff from lead to client will vary depending on your business. B2C e-commerce will be quite different than a site designed for lead generation, but the reaction approach and remarketing remain the same.

Set Up Your Marketing NOW

If you haven’t already got your holiday marketing set up, you should start right away.

Things like your newsletter, social posting, content marketing and any other distractions from customer service should be set up to send on a schedule and then left alone while you focus on the customer.

In reality, having this work done in October is ideal but better late than never!

Don’t switch gears now on what tools you use but definitely set up a December schedule where all your sales and products and services are out there for everyone to find.

You miss all the shots you don’t take so now is the time to start sending out those emails and posting to your Twitter account!

Get in the Spirit

It can be tough to navigate political correctness and the holiday season. Depending on your market and locality, having “Merry Christmas” can endear you to leads or throw up a flag.

You’ll know best which is right for you, but at the very least a cheery-themed website header update and associated social profile updates would be a great idea.

If you need help with this, get in touch and we’ll make sure you have professional social media profiles set up.

Do you have a roster of loyal clients you love? Let them know!

Do your due diligence on your clients and feel out how they approach the season. Then craft your materials and messaging so it aligns with their expectations for the season.

If you have an office party, take lots of pictures and get them on Instagram. Then when you have the more settled, posed for pictures you can add a gallery to Facebook.

Presenting your business in a positive way and showing off the staff having fun never hurts and clients like to see the people they’re trusting with their money or their business as happy.

This kind of year can be very stressful and it shouldn’t be. Whether you sell a product or provide a service, try and enjoy yourself so you don’t run yourself ragged and ruin your own opportunities to make new contacts and purchases.

Related Articles - Marketing, holiday marketing, lead generation, retargeting, Christmas shopping and marketing, sales, ecommerce, adding conversion codes and pixels,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
JOANNA MORGAN

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more
JAMES OLEANDER

James Oleander is a professional writer on business and financial topics. He has published many arti...more
JASON NG

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license