Amazines Free Article Archive
www.amazines.com - Thursday, February 21, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133276)
 Advice (160791)
 Affiliate Programs (34733)
 Art and Culture (73657)
 Automotive (145600)
 Blogs (75015)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328122)
 Business News (426299)
 Business Opportunities (366247)
 Camping (10951)
 Career (72754)
 Christianity (15838)
 Collecting (11636)
 Communication (115054)
 Computers (241956)
 Construction (38986)
 Consumer (49661)
 Cooking (17059)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7537)
 Current Affairs (20376)
 Dating (45771)
 EBooks (19684)
 E-Commerce (48191)
 Education (185158)
 Electronics (83433)
 Email (6389)
 Entertainment (159796)
 Environment (28932)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110891)
 Fashion & Cosmetics (196378)
 Female Entrepreneurs (11841)
 Feng Shui (130)
 Finance & Investment (310229)
 Fitness (105870)
 Food & Beverages (62832)
 Free Web Resources (7937)
 Gambling (30212)
 Gardening (25074)
 Government (10522)
 Health (629176)
 Hinduism (2203)
 Hobbies (44019)
 Home Business (91543)
 Home Improvement (251264)
 Home Repair (46110)
 Humor (4811)
 Import - Export (5447)
 Insurance (45104)
 Interior Design (29544)
 International Property (3485)
 Internet (190962)
 Internet Marketing (146294)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80454)
 Link Popularity (4592)
 Manufacturing (20825)
 Marketing (98738)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129606)
 Organizing (7799)
 Party Ideas (11855)
 Pets (38083)
 Poetry (2234)
 Press Release (12668)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126606)
 Recreation & Leisure (95232)
 Relationships (87441)
 Research (16155)
 Sales (80298)
 Science & Technology (110145)
 Search Engines (23445)
 Self Improvement (153074)
 Seniors (6224)
 Sexuality (35941)
 Small Business (49277)
 Software (82937)
 Spiritual (23461)
 Sports (116068)
 Tax (7658)
 Telecommuting (34076)
 Travel & Tourism (307050)
 UK Property Investment (3117)
 Video Games (13421)
 Web Traffic (11724)
 Website Design (56796)
 Website Promotion (36556)
 World News (1000+)
 Writing (35761)
Author Spotlight
OLEG TCHETCHEL

Oleg Tchetchel Industrial Air Systems Designer Northern Integrated Systems nis-co.com/contact/Ind...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
SUNNY NASH

Sunny Nash is the award-winning American author of Bigmama Didn’t Shop At Woolworth’s, recognized by...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more


5 Keys to a Winning Website Content Strategy by Susan Friesen






5 Keys to a Winning Website Content Strategy by
Article Posted: 03/01/2018
Article Views: 603
Articles Written: 160
Word Count: 601
Article Votes: 0
AddThis Social Bookmark Button

5 Keys to a Winning Website Content Strategy


 
Internet Marketing,Website Design
Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that?

Here are five ways to crafting attention-grabbing content your visitors can't resist.

1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.

Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action.

Craft powerful headlines. Write in short sentences. Keep it simple.

Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place.

2. Keyword Rich Write for your audience but also keep search engines in mind. Do research to see what top keyword phrases your target market audience uses to find the kinds of services or products you offer.

Without “stuffing”, incorporate these keywords in the text of your website copy. Not only will be you be speaking the language of your audience, but you will rank better in the search results as well.

3. Build Trust People want to do business with those who are professional, reliable, and get proven results. Don't give them a reason to doubt you.

Ensure you have these bases covered:

• Carefully proofread your website for spelling and grammar errors • Check all links to ensure they all function properly • Add testimonials from happy clients • Reveal the results you have created for others • Demonstrate your thought leadership and competitive advantages.

4. Easy to Scan Busy visitors won't read your website word for word. It's really important to make sure the highlights of your message can be gleaned from a quick glance down the page.

This means using brand-coordinated colour headings that are bolded with a larger font as well as a different font face to help guide your visitor’s eyes down the page.

Use bullet points (but not too many) and call-out boxes to call attention to key points. Add relevant photos and graphics to draw the eye in and add interest. Also make use of white space.

5. Calls to Action Every page should be designed and written with a logical call to action you'd like them to take. Aside from having a link or button at the bottom of each page that directs the reader to their next step, here’s some other suggestions:

• Offer a relevant free giveaway that can capture their contact information that will enable you to build the know, like and trust factor with your audience • Display your phone number in a prominent place to further enhance the trust factor • Offer a free consultation • Feature a coupon or special offer.

If your website isn’t converting visitors into leads or sales, incorporate these tips to help you leverage your website as a powerful way to connect with prospects. Simple tweaks can make a big different in the results you achieve and with conversion.

And if you do have many of these tips in place but your website is still performing poorly, then it’s time to talk to a website professional who can do a site analysis and uncover other problems you may not be aware are happening.

Related Articles - Website content, content marketing, website copy, keywords, call to action, relevant content, headlines, SEO, marketing, branding,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEVE HANEY

Steve is the owner/operator of Whiskey Jack Painters, a premier painting company based out of Alma, ...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
NAIMA ROCCA

Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license