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The importance of digital marketing is growing with every passing day. Turn back the clock 20 years you would find the only handful of businesses having their websites, 10 years back the SMEs joined the club and today your next door brick and mortar store have its own website. As you read there are more than one billion websites and still counting. Naturally having just a website won’t offer you the traction you need. To rank high on the search engines you need to run an SEO campaign. If you are planning for the one you have three options at hand – hire an SEO agency in Sydney, have your in-house team or get a freelancer to assist you with the project. Here we take a look at which is the best option for you. Freelance SEO Expert Let’s start with the cheapest option you have at hand – a freelancer. You will find hundreds of them at LinkedIn, Facebook and Craigslist. So who are these freelancers? They are often former agency executives or students who want to generate a passive income stream with skills they have picked up along the way. While they may promise you services at jaw-dropping prices you need to be a little apprehensive about hiring one. The reason we say so is that for every skilled SEO freelancer there are hundreds of ‘self-rated’ experts. If you get your choice wrong your SEO campaign will go haywire. Secondly, freelancers are often ‘jack of all trades’ and they have basic knowledge in keyword research, content and analytics and you can’t expect the highest level of expertise in different skills that help you achieve desirable results. Third and perhaps the most important is with continuity – a freelancer may take up a full-time job and leave your campaign in a lurch. In-House Team Hiring an in-house team may sound great as you theoretically have complete control over your campaign and have access to resources round the clock but it isn’t the right choice for a majority of businesses. There are two good reasons for it – first it is extremely expensive to staff and train a professional team and secondly you need to ask yourself a question, do you actually need such a team under your payrolls? You may see your in-house SEO team sit ideally as there aren’t enough tasks at hand to occupy them which will definitely hurt your bottom line in the long run. SEO Agency in Sydney This is the most popular option you hand in hand to run your SEO campaign. In fact, the benefits it offers can easily override any of the downsides you can think of in working with an agency. It may not be as cheap as hiring a freelancer but it will definitely cost you far lesser than having an in-house team. When you hire an SEO agency you will immediately gain access to highest levels of skills and expertise that their team brings to the table. These agencies have seasoned professionals with in-depth knowledge of different tasks and activities that go into any campaign. They keep updated with the latest trends in SEO industry and are well-versed in the search engine algorithms. About Author: James Taylor works with a leading SEO agency in Sydney and has more than a decade of experience in this industry. He regularly writes blog posts on different topics related to Internet Marketing.
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